BBA (Digital Marketing)

Duration

3 Years

About the Program

BBA in Digital Marketing at the School of Business, Galgotias University, addresses the growing need for digital marketing professionals in various industries. This program integrates traditional marketing management principles with cutting-edge digital marketing technologies and trends.

The program equips graduates to lead digital marketing initiatives within organizations. The program includes specialized courses on Digital Consumer Behaviour, Search Engine Optimization, Search Engine Advertising, Content Marketing System, Digital metrics and KPIs, Digital Analytics, and many other software. NOTE: For selected 3 Year Undergraduate programs, students have the option to continue for 4th year to obtain a Honours Degree.

Eligibility

XII with minimum 50% marks in Aggregate
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list

Fee Structure

Duration

3 Years

Tuition Fee (per annum)

1,10,000

Exam Fee (per annum)

20,000

Medical Insurance (Per Annum)

650

Caution Money (One Time Payment )

2000

Student ID Card

1000

Program Structure

Career Pathways

Graduates with BBA in Digital Marketing find job opportunities across industries such as ecommerce, technology products, digital platforms, consulting, manufacturing, logistics, KPOs and agencies for digital publishing as well marketing. They can also act as freelance digital marketer and scale up professional services in digital marketing domain.

The roles being offered are Chief Digital Marketing Officer (CDMO), Digital Product Manager, Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon, CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American Express, Airbnb, OYO, Nike etc.

Programme Objectives

BBA (Digital Marketing) aims to prepare students develop Digital Marketing Skills, Leverage Advanced Technologies, Foster Innovation Through Design Thinking so that they excel into various evolving roles relevant to digital marketing.

Programme Outcomes

Business and Domain Knowledge: Apply the knowledge of management theories and practices to solve business problems.

Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different perspectives.

Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.

Social Interaction Elicit views of others, mediate disagreements and help reach conclusions in group settings.

Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.

Programme Educational Objectives

Graduate shall grow personally and professionally to be successful in dynamic digital marketing area globally.

Graduate shall lead with creative, analytical and entrepreneurial skills to help organizations achieve a competitive advantage using digital marketing.

Graduate shall contribute as socially and ethically responsible citizen towards the sustainable development of environment and society at large.

Programme Specific Outcomes (PSOs)

Develop and implement digital marketing strategies that align with business goals.

Manage social media campaigns and optimizing content for search engines.

Create engaging content that drives brand awareness and customer engagement.

IMPORTANT LINKS

Virtual Tour Blogs Admission Procedure Financial Aid & Loan Facilities Hostel Placements Download Brochure Admission Documents & Undertaking

Apply Now

XII with minimum 50% marks in Aggregate
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list

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Frequently Asked Questions

Students build skills in digital marketing strategy, SEO, search engine advertising, content marketing, digital analytics, consumer behaviour, social media campaigns, brand communication, digital metrics, and performance tracking. Galgotias University also focuses on creative, analytical, and entrepreneurial skills for digital marketing roles.

Yes. A regular BBA focuses on broad business management, and BBA Digital Marketing adds specialized learning in digital consumer behaviour, SEO, search advertising, content marketing systems, digital analytics, digital KPIs, and online brand growth.

You should choose BBA Digital Marketing after Class 12 if you are interested in business, branding, online campaigns, social media, e-commerce, analytics, content, and digital customer engagement. It is suitable for students who want a business degree with practical digital marketing skills.

BBA Digital Marketing at Galgotias University is a 3-year undergraduate program. Selected 3-year undergraduate programs also offer an option to continue for a 4th year to obtain an Honours Degree.

Students need to pass Class 12 with at least 50% marks in aggregate. Students with a CUET or SAT score get preference in the merit list.

Students can apply through the Galgotias University admission portal. You need to fill out the application form, add academic details, upload required documents, pay the application fee, and complete the admission process as per university guidelines.

The tuition fee for BBA Digital Marketing is ₹1,10,000 per annum. The official page also lists ₹20,000 exam fee per annum, ₹650 medical insurance per annum, ₹2,000 caution money, and ₹1,000 student ID card fee.

After BBA Digital Marketing, students can explore roles such as digital marketing executive, content strategist, digital advertising specialist, brand executive, SEO executive, social media executive, e-commerce executive, customer relationship executive, digital product associate, and digital marketing manager after gaining experience.

Yes. BBA Digital Marketing students can build freelance careers in areas such as social media marketing, content marketing, SEO, digital advertising, brand campaigns, and digital marketing consulting. The official course page also mentions freelance digital marketing as a possible pathway.

Galgotias University is located in Greater Noida and offers BBA Digital Marketing through the School of Business. It is a relevant choice for students searching for a Digital Marketing College in Noida region because the course combines business management with SEO, digital advertising, content marketing, analytics, digital KPIs, and industry-focused digital marketing learning.