Duration
3 YearsBBA in Digital Marketing at the School of Business, Galgotias University, addresses the growing need for digital marketing professionals in various industries. This program integrates traditional marketing management principles with cutting-edge digital marketing technologies and trends.
The program equips graduates to lead digital marketing initiatives within organizations. The program includes specialized courses on Digital Consumer Behaviour, Search Engine Optimization, Search Engine Advertising, Content Marketing System, Digital metrics and KPIs, Digital Analytics, and many other software. NOTE: For selected 3 Year Undergraduate programs, students have the option to continue for 4th year to obtain a Honours Degree.
XII with minimum 50% marks in Aggregate
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list
Graduates with BBA in Digital Marketing find job opportunities across industries such as ecommerce, technology products, digital platforms, consulting, manufacturing, logistics, KPOs and agencies for digital publishing as well marketing. They can also act as freelance digital marketer and scale up professional services in digital marketing domain.
The roles being offered are Chief Digital Marketing Officer (CDMO), Digital Product Manager, Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon, CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American Express, Airbnb, OYO, Nike etc.
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BBA (Digital Marketing) aims to prepare students develop Digital Marketing Skills, Leverage Advanced Technologies, Foster Innovation Through Design Thinking so that they excel into various evolving roles relevant to digital marketing.
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Business and Domain Knowledge: Apply the knowledge of management theories and practices to solve business problems.
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Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different perspectives.
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Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.
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Social Interaction Elicit views of others, mediate disagreements and help reach conclusions in group settings.
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Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.
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Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.
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Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
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Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.
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Graduate shall grow personally and professionally to be successful in dynamic digital marketing area globally.
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Graduate shall lead with creative, analytical and entrepreneurial skills to help organizations achieve a competitive advantage using digital marketing.
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Graduate shall contribute as socially and ethically responsible citizen towards the sustainable development of environment and society at large.
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Develop and implement digital marketing strategies that align with business goals.
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Manage social media campaigns and optimizing content for search engines.
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Create engaging content that drives brand awareness and customer engagement.
XII with minimum 50% marks in Aggregate
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list
BBA Digital Marketing at Galgotias University is a 3-year undergraduate program. Selected 3-year undergraduate programs also offer an option to continue for a 4th year to obtain an Honours Degree.
Students need to pass Class 12 with at least 50% marks in aggregate. Students with a CUET or SAT score get preference in the merit list.
The tuition fee for BBA Digital Marketing is ₹1,10,000 per annum. The official page also lists ₹20,000 exam fee per annum, ₹650 medical insurance per annum, ₹2,000 caution money, and ₹1,000 student ID card fee.
Galgotias University is located in Greater Noida and offers BBA Digital Marketing through the School of Business. It is a relevant choice for students searching for a Digital Marketing College in Noida region because the course combines business management with SEO, digital advertising, content marketing, analytics, digital KPIs, and industry-focused digital marketing learning.