Programme Level
Under GraduateDuration
4 YearsMinimum 50% marks in Class 12th in any stream
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list
NOTE-Specializations: - Option to pursue with Research (Research Project in Final Year) or without Research.
For Migration from Other Universities:
1) BBA AI In Digital Marketing and Consumer Insight- Ist yr. minimum 50% marks or 5.0 CGPA on a 10 point scale
2) XII with minimum 50% Marks
Note - Option to pursue with Research (Research Project in Final Year) or without Research."
01
Entrepreneurial & Managerial Readiness Graduates will demonstrate the knowledge and skills necessary to lead, manage, and innovate in organisations that leverage AI technologies, fostering entrepreneurship and strategic decision-making aligned with business goals.
02
Ethical & Responsible Leadership Graduates will integrate AI technologies into business practices while upholding ethical standards, social responsibility, and sustainability, in alignment with global best practices and regulatory frameworks.
03
Industry Integration & Lifelong Learning Graduates will engage effectively with dynamic AI industry trends, pursue lifelong learning, and adapt to technological advancements to remain relevant and impactful in diverse business domains.
04
Multidisciplinary Problem-Solving Graduates will apply AI-driven solutions to complex business challenges by integrating knowledge from management, finance, marketing, and human resources, thus contributing to data-driven decision-making across industries.
01
Demonstrate the ability to design and implement business strategies that leverage AI technologies to optimize functions such as marketing, finance, operations, and human resources for sustainable growth.
02
Utilise AI and data analytics tools to extract actionable insights, supporting evidence-based decision-making across various business functions.
Minimum 50% marks in Class 12th in any stream
Students with a CUET / SAT (DI Code - 71057 ) score will be given preference in the merit list
NOTE-Specializations: - Option to pursue with Research (Research Project in Final Year) or without Research.
For Migration from Other Universities:
1) BBA AI In Digital Marketing and Consumer Insight- Ist yr. minimum 50% marks or 5.0 CGPA on a 10 point scale
2) XII with minimum 50% Marks
Note - Option to pursue with Research (Research Project in Final Year) or without Research."