Bachelor of Business Administration (BBA) Artificial Intelligence In Digital Marketing and Consumer Insights

01

Entrepreneurial & Managerial Readiness Graduates will demonstrate the knowledge and skills necessary to lead, manage, and innovate in organisations that leverage AI technologies, fostering entrepreneurship and strategic decision-making aligned with business goals.

02

Ethical & Responsible Leadership Graduates will integrate AI technologies into business practices while upholding ethical standards, social responsibility, and sustainability, in alignment with global best practices and regulatory frameworks.

03

Industry Integration & Lifelong Learning Graduates will engage effectively with dynamic AI industry trends, pursue lifelong learning, and adapt to technological advancements to remain relevant and impactful in diverse business domains.

04

Multidisciplinary Problem-Solving Graduates will apply AI-driven solutions to complex business challenges by integrating knowledge from management, finance, marketing, and human resources, thus contributing to data-driven decision-making across industries.