M.A Journalism and Mass Communication (In association with India Today Media Institute)

Programme Level

Post Graduate

Duration

2 Years

About the Programme

The M.A. in Journalism and Mass Communication is a comprehensive, career-oriented programme designed to equip students with the knowledge and skills required to excel in the dynamic and ever-evolving media and communication industry.

Under this integrated academic model, students earn a Postgraduate Degree from Galgotias University along with Certification from India Today Media Institute, ensuring a strong blend of academic rigor and industry exposure.

The curriculum is industry-aligned and blends strong theoretical foundations with intensive practical training. Students receive hands-on exposure and mentorship from experienced faculty and industry professionals, majorly associated with the India Today Group, ensuring real-world relevance and professional readiness.

The curriculum also incorporates Masterclasses, Gurukul Series, Workshops and added disciplines like, Personality Development and Positive Psychology, to expand the world view of the students and focus on their mental wellbeing and grooming.

The Mass Communication programme uniquely offers two mandatory internships as an integral part of the course structure:

Industry Internship: A two-month internship with corporate houses or reputed NGOs, aimed at providing students with meaningful industry or social exposure, as per their aptitude.

Media Internship: A six-month internship with the India Today Group, providing hands-on professional experience in a premier media organisation.

Both internships are mandatory components of the course, adding significant value to students’ academic and professional profiles. Certificates will be awarded upon successful completion of both internships.

Eligibility

Bachelor Degree with minimum 50% marks or equivalent

Students with a CUET score will be given preference in the merit list.

Fee Structure

Duration

2 Years

Tuition Fee (per annum)

2,57,500

Exam Fee (per annum)

20,000

Medical Insurance (Per Annum)

650

Caution Money (One Time Payment )

2000

Student ID Card

1000

Program Structure

Programme Objectives

To develop a strong foundation in journalism principles, including reporting, writing, editing, and multimedia storytelling across platforms.

To equip students with practical skills in advertising and brand communication, enabling them to create impactful campaigns and strategic messaging.

To build expertise in public relations (PR) and corporate communication, focusing on reputation management, stakeholder engagement, and crisis communication.

To enhance understanding of digital media ecosystems, including social media, content marketing, and emerging communication technologies.

To cultivate critical thinking and ethical awareness required for responsible media practices in a fast-changing global landscape.

To provide hands-on training in audio-visual production, anchoring, content creation, and media research.

To prepare students for diverse roles in media, advertising, corporate sector, and communication agencies through industry-oriented learning.

To foster professional readiness through industry and media internships, live projects, and direct exposure to media organisations and corporate environments.

Programme Outcomes

Conduct effective research, reporting, and media writing across platforms

Create professional audio-visual, radio, and multimedia content

Apply ethical, legal, and socially responsible media practices

Communicate confidently through on-camera and public interactions

Use industry-standard production tools and digital platforms

Critically analyse media content, audiences, and narratives

Plan and execute advertising, PR, and integrated communication campaigns

Apply media planning and media buying strategies to optimise campaign reach and impact

Develop brand strategy and account planning solutions based on consumer insights

Manage client servicing functions, presentations, and stakeholder communication

Collaborate effectively in newsroom, studio, agency, and corporate settings

Develop a professional portfolio of projects and fieldwork

Programme Specific Outcomes (PSOs)

Journalism & Media Production Skills: Graduates will be able to research, write, edit, and produce content for print, broadcast, and digital media, adhering to professional standards of accuracy, ethics, and storytelling.

Advertising & Branding Competence: Students will be able to conceptualise and execute advertising campaigns and branding strategies using creative thinking, consumer insights, and market analysis.

Strategic Communication Proficiency: Graduates will demonstrate the ability to design and implement integrated communication strategies across digital, social, and traditional media platforms.

Public Relations & Corporate Communication Expertise: Students will be able to manage PR functions, media relations, corporate communication processes, and crisis communication effectively in organizational contexts.

Industry Readiness, Ethics & Digital Capability: Graduates will exhibit professional competence through practical exposure, while applying ethical standards, critical thinking, and digital tools in media and communication industries.

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Bachelor Degree with minimum 50% marks or equivalent

Students with a CUET score will be given preference in the merit list.

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