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Prof. Tasha Singh Parihar

Professor

Dr. Tasha Singh Parihar is a professor since 2021 at the School of Media and Communication Studies, Galgotias University, India and Active Learning Mentor trained by Nanyang Technological University, Singapore now mentoring 30 faculty mentees over teaching pedagogy and have trained 1000+ faculty members of Galgotias University. She holds a PhD in Mass Communication from Amity University, Noida, and is a gold medalist at both the Master’s and Bachelor’s level in Journalism and Mass Communication. 

With over 15 years of academic experience, Dr. Parihar has served in reputed institutions like Amity University, Noida, as well as worked in broadcasting unit of Dainik Bhaskar, Indore and conducted media research project in the capacity of Project Associate of Nanyang Technological University, Singapore in IMS Noida. She has successfully supervised 7 PhD scholars in areas such as social media, fake news, OTT platforms, and brand communication. Currently guiding 4 PhD scholars.

Her teaching expertise spans courses like Artificial Intelligence and Media, Communication Research, Public Speaking, and Digital Reporting. Dr. Parihar is an active member of professional bodies such as IAMCR and SACA, and frequently contributes as a resource person and session chair in national and international conferences. She is in the reviewer panel of many Scopus indexed journals and also external examiner to J.C. Bose University of Science and Technology, Faridabad, CCS University, Meerut, SNDT Women’s University, Mumbai, GGSIPU, New Delhi.

Work Experience

  • January, 2019 – till date: Professor, Department of Mass Communication, Galgotias University, Greater Noida, Uttar Pradesh, India
  • December, 2011 – January, 2019: Assistant Professor & Research Stream Head, Amity School of Communication, Amity University Uttar Pradesh, Noida Campus 
  • July, 2011 – November, 2011: Research Fellow, Makhanlal National University of Journalism & Communication, Noida Campus
  • October, 2009 – April, 2011: Project Associate, IMS NOIDA executing Singapore International Research Project – Nanyang Technological University, Singapore (SIRCA)
  • February, 2008 – June, 2008: Scriptwriter & Copywriter, Digicable Network India Pvt. Ltd. (Mumbai based Broadcasting Company) Indore branch, in collaboration with Raj Television, Indore (M.P)
  • July, 2006 – January, 2008: Anchor & Scriptwriter, BTV, Dainik Bhaskar Group, Indore (M.P)

Education 

  • PhD in Mass Communication, Amity University, Noida (9.67 CGPA)
  • M.A (Journalism & Mass Communication), CCS University, Meerut U.P. (Gold Medalist)
  • B.A (Hons.) (Journalism & Mass Communication), DAVV University, Indore M.P. (Gold Medalist

Research/Industry

  1. Khanam, S., & Parihar, T. S. (2024). Couples' mental health and increased Instagram consumption. Comunicação Mídia e Consumo, 21(61). (Scopus)
  2.  Bisht, S., & Parihar, T. S. (2024). Setting the Public Agenda: How Religious News Coverage Shapes Public Discussion of Religious Issues in Digital Media Madhya Pradesh Journal of Social Sciences ISSN: 0973-855X (Vol 29 No2, July-Dec 2024) Journal of M. P. Institute of Social Science Research, Ujjain. (UGC CARE Group 1)
  3.  Bisht, S., & Parihar, T. S. (2023). Digital news platforms and mediatization of religion: Understanding the religious coverage in different ‘News Frames’. Comunicação Mídia e Consumo, 20(59). (Scopus)
  4. Chatterjee, S. & Parihar, T. S. (2023). Visualizing Branding: Metamorphosis of Advertising, Visual Strategies and their Cultural Significance. Vista (e-ISSN 2184-1284). 
  5. Rastogi, D., Parihar, T. S., & Kumar, H. (2023). A parametric analysis of AVA to optimise Netflix performance. International Journal of Information Technology, 1-8. (Scopus)
  6. Singh, A., & Parihar, T. S. (2022). Prospects of Customization in educational pedagogy through Motion Sensing interactive educational games in India. Specialusis Ugdymas, 1(43), 6855-6862.
  7. Parihar, T.S. (2022). Research in Public Relations, Public Relation in Digital World – Global Relationship Mangement, ISBN: 978-93-94981-14-0. Maysore Book House, Mysore
  8. Parihar, T.S. (2022). Festival Engagement through Digital News Media, Events and Digital Media, ISBN: 978-93-5621-139-1. Orange Book Publication, Bhilai, Chhattisgarh
  9. Pervez, M. S., Dutta, P., & Parihar, T. S. (2022). Digitalisation of Health Communication: History and Current Scenario. Specialusis Ugdymas, 1(43), 3944- 3966.
  10. Parihar, T.S. (2022). Qamar Waheed Naqvi – Aaj apko jack of all hi nahi master of one bhi banana zaruri hai, Media Satsharkar, ISBN: 978-93-94712-00-3. Media Federation of India, New Delhi
  11. Parihar, T.S. (2021). Transformation of health care system and communication - Impact of digitization on health communication in India. Anvesak, UGC CARE Group I, ISSN:0378-4568, Vol. 51, Issue 1, Aug-Dec 2021. 
  12. Parihar, T.S. (2021). Changing facets of health communication in India - Comparative analysis of rural and urban women. Shodsamhita, UGC CARE Group I, ISSN:2277-7067, Vol. VIII, Issue 8, 2021-2022.
  13. Parihar, T.S. (2021). An Analysis of Fake news on social media and its impact during covid-19 in India. Aalochan Drishti, Year- 6, Vol.- 22 (April-June, 2021) ISSN: 2455-4219, UGC CARE. 
  14.  Parihar, T.S. (2021). Creating Instagram Engagement using Artificial Intelligence for Building Brand Equity for Universities in Uttar Pradesh. Language, Culture & Digital Media: Emerging Trends & Challenges, ISBN: 978-93-5445-104-1. Amity University Madhya Pradesh, Gwalior, Madhya Pradesh
  15.  Parihar, T.S. (2020). A Study about Fake News on Online Platforms. Vidyabharati International Interdisciplinary Research Journal, ISSN: 2319-4979, 300-303, Sep, 2020.
  16.  Parihar, T.S. (2020). Fashioning China: Precarious creativity and women designers in Shanzhai culture (digital barricades) by Sara Liao. Chinese Journal of Communication, Vol. 13, Issue 4.
  17.  Parihar, T.S. (2020). A Study about Fake News Circulation on Social Media During Lockdown in India. Vidyabharati International Interdisciplinary Research Journal, ISSN: 2319-4979, 5-8, June, 2020. 
  18.  Parihar, T.S. (2020). Hotstar: New Source of Entertainment Hungry Audience: A Case Study. Social Media, Digital Streaming and Cinema, ISBN: 978-93-89484-48-9. Kanishka Publishers, Distributors, New Delhi
  19.  Parihar, T.S. (2018). Nurturing Sovereign Journalism or Earning Reasonable Profit: A Study on Growth and Trends of Language Newspapers in India. Communicator, ISSN: 0588-8093. Vol. LIII, Issue 4. 
  20.  Parihar, T.S. (2018). Communication Research: Latest Trends and Practices. BR International Journal of Culture, Media and Trends, ISSN: 2457-0966. Vol. 1, Issue 2.
  21.  Parihar T.S. (2017). Research Based Data Journalism. The editorial ACCI, Madrid, Spain. Retrieve from
  22.  Parihar T.S. (2016). Social Ethos: Scale Development & Validation. Communication Today, ISSN:0975-217X, Volume 18, Issue IV, Jaipur, Rajasthan. (UGC indexed old list.)
  23.  Parihar T.S. (2016). Social Media: An Extension to Article 19(1) a. Vivekanand Journal of Research, ISSN:2319-8702, Volume 2, Issue III, New Delhi. (UGC indexed old list.)
  24.  Parihar T.S. (2014). Social Media: Challenges and Prospects. Media Map, ISSN: 2349-5944, Volume I, Issue II, New Delhi.
  25.  Parihar T.S. (2014). Understanding Communication Research. Media Map, ISSN: 2349-5944, Volume I, Issue I, New Delhi.
  26.  Parihar T.S. (2014). ICT and Development in India: Perspective on rural network. Asian Journal of Communication, Singapore. 0129-2986 (Print), 1742-0911 (Online). Jan, 2014. 
  27. Parihar T.S. (2013). Social Media & Democracy: Cyberoptimists v/s Cyberskeptics on Arab Spring. Tecnia Institute of Advanced Studies, Indraprastha University, New Delhi. Nov. 23, 2013.India. Conference Proceedings.
  28.  Parihar T.S. (2013). Role of Media in Serving Public Interest. Annual Souvenir, Press Council of India, page 45.
  29.  Parihar T.S. (2013). Social Media: Challenges and Prospects. Madan Mohan Malviya Institute of Hindi Journalism, M.G. Kashi Vidyapith, Varanasi, India. UGC Proceedings.
  30.  Parihar T.S. (2012). Journalism Education at Crossroad in India: A SWOT Analysis. IMS Manthan, ISSN: 0974-7141.Vol- VII, Issue – II, Dec 2012.
  31.  Parihar T.S. (2012). An Analytical Study of Paid News in Two English Dailies during MCD Elections 2012. Kanishka Publishers, ISBN: 978-81-8457-401-2, page 240-248.
  32. Parihar T.S. (2012). Journalism Education at Crossroads in India. Surendranath College for Women, University of Calcutta, Kolkata, India. UGC Proceedings.
  33. Parihar T.S. (2011). ICTs for Agricultural Extension: A Study in the Indian Himalayan Region, Electronic Journal of Information System in Developing Countries. E-publication, Edition 48. SCOPUS & ProQuest Indexed. 
  34. Parihar T.S. (2011). Kheti mei mobile phono ka prayog: Himalaya shetra mei ek adhyaan (Hindi). Makhanlal Chaturvedi National University of Journalism and Communication, India. Media Mimansa Research Journal, ISSN: 2229-5593, Edition 4, page 29-38.
  35. Parihar T.S. (2011). Use of Mobile Phones in Farming: A study in the Himalayan Region. Makhanlal Chaturvedi National University of Journalism and Communication, India. Media Mimansa Research Journal, ISSN: 2229-5593, Edition 4, page 29-38.

Achievements

  • First Recipient of Atul Maheshwari Gold Medal, conferred to the MJMC University Topper of CCS University.
  • Vice-Chancellor Gold Medal, conferred to the MJMC University Topper of (2008-10) batch of CCS University.
  • University Topper and Gold Medalist, B.A (Hons.) Mass Communication (2004 – 07) batch of DAVV University.
  • Young Journalist Award, Rashtriya Patrakarita Kalyan Trust, New Delhi. May, 2010.
  • ‘Best Paper Presentation Award’ in National Conference on Freedom of Press and Media Self – Regulation, 29th – 30th March, 2019 at NISCORT Media College in collaboration with Eureka Publications.
  • ‘Best Media Research Educator Award’ in 15th Media Excellence Awards 2021 by Media Federation of India on 3rd of April, 2021.
  • ‘Exemplary Academician of the Year Award 2021’ in the 7th Foundation Day of EnTo Teach and Eureka Publications on 18th of July, 2021.
  • Speaker, Arab Media Summit 26th – 28th May 2025 by United Arab Emirates University, Dubai. https://x.com/UAEU_NEWS/status/1927363892528750748?t=cf-0p59TKyO_ggYjuWj8Ow&s=19

PhD Guidance

  • Ms. Ankita Singh
  • Mr. Ravi Shankar Maurya 
  • Ms. Divya Rastogi 
  • Mr. Sanjay Bisht
  • Mr. Aditya Kumar
  • Ms. Swaleha Khanam