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B.A. Strategic Communication

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B.A. Strategic Communication

   Department of Mass communication

Programme Level

Under Graduate


3 Years

About the Programme

This will help students develop the human communications skills and the strong strategic thinking and messaging skills needed for employment in public relations, advertising, marketing, and corporate communication. They will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of professional fields. Courses within the BA Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. After completing the program in Galgotias University, students will be ready to pursue a career in positions that require strategic thinking and planning, project management, content creation, and leadership.


XII with minimum 50% marks in aggregate 

Students having CUET Score will be given preference in merit.

Fee Structure

3 Years
Tuition Fee (per annum)
Exam Fee (per annum)

Programme Objectives


Engage in entrepreneurial activities to work as acknowledged leaders in Strategic Communication.


Perform as a leader in Strategic Communications for political communication/advertising/NGO for desired changes in society.


Undertake higher education in strategic communication and research organization.

Programme Outcomes


Communication for change: Understand the key role of communication in change


Organisation Analytics: Analysis of organisations as communicators across the governmental, non-governmental and corporate sectors.


Leadership Communication: Facilitate communication that contributes to shaping discourses and practices associated with leadership within organisations and across them.


Public Communication: Communicate in the face of open-ended, unpredictable change


Management Communication: Recognize the responsibilities of communicators, leaders and management colleagues.


Crisis Management: Apply successful tactics, channels and techniques for communicating change.


Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.


Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.


Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.


Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.


Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.

Programme Specific Outcomes (PSOs)


Develop entrepreneurial skills as a visionary Strategic Communicator for Industry.


Execute Media Campaigns for multimedia platforms.

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XII with minimum 50% marks in aggregate 

Students having CUET Score will be given preference in merit.