B.A. Strategic Communication

01

To build a strong foundation in communication theory, media studies, and strategic thinking aligned with contemporary communication challenges.

02

To develop professional competencies in public relations, corporate communication, branding, and digital media strategy.

03

To train students in planning, creating, and managing persuasive communication campaigns across multiple platforms using data-driven and audience-centric approaches.

04

To cultivate research skills for analyzing communication trends, audience behavior, and the impact of media technologies in organizational and societal contexts.

05

To prepare students for careers in PR firms, corporate communications, digital agencies, media consultancies, and for further academic research in communication and media studies.

01

Communication for change: Understand the key role of communication in change

02

Organisation Analytics: Analysis of organisations as communicators across the governmental, non-governmental and corporate sectors.

03

Leadership Communication: Facilitate communication that contributes to shaping discourses and practices associated with leadership within organisations and across them.

04

Public Communication: Communicate in the face of open-ended, unpredictable change

05

Management Communication: Recognize the responsibilities of communicators, leaders and management colleagues.

06

Crisis Management: Apply successful tactics, channels and techniques for communicating change.

07

Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.

08

Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.

09

Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.

10

Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.

11

Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.