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This program is specifically designed to establish a strong foundation which would enable the students to develop a deeper understanding of communication. The format of the course is designed in such a way that would further help the students to develop an ability to choose their area of specialization in their desired field.
XII with minimum 50% marks in aggregate
For Migration from Other Universities: 1) B.A (JMC) Ist yr. minimum 50% marks or 5.0 CGPA on a 10 point scale 2) 50% or above at XII level in Best Four relevant subjects
Introduction to Mass Communication, Print Media: News, Public Relation and Corporate Communication, Photography, Print Media: Specialized Reporting, Electronic Media: Radio, Script writing and Storyboarding, Design Graphics, Electronic Media: TV Journalism, Research Methodology, Media Law & Ethics, Advertising & Design, Introduction to New Media, Convergence in Media, Film Distribution and Packaging, Television Anchoring
Engage in resilient professional entrepreneurial activities to work as acknowledged leaders in media industry.
Work as media professionals with NGOs and Corporate for desired changes in society.
Undertake higher education in media industry and research organization.
Media knowledge: Identify and interpret the media sources, message, channel and audience.
Content Development: Design/produce message/content for Print, Radio, Television, Film, and Multimedia as per the need of audience
Conduct investigations of complex problems: Integrate research-based knowledge and research methods including experiments, analysis and interpretation of media content and data, and synthesis of the information to provide valid conclusions.
Design/development of solutions: Design solutions for complex media and communication problems (print, electronic and new media) with appropriate consideration for human rights, disaster management, data analytics, health communication, cultural, societal, and environmental communication.
Modern tool usage: Create, select, and apply appropriate techniques and tools to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations.
Project management and finance: Synthesize knowledge and understanding of the media and communication principles and apply these to one’s own work, as a member and leader in a team, to manage core media projects and in multidisciplinary environments.
Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.
Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.
Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.
Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.
Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.
Media Entrepreneurship: Develop entrepreneurial skills as visionary media professionals.
Multimedia Production: produce programs for multimedia platform.