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The BA (Hons.) Digital Media and Communication programme equips students with creative, technical, and analytical skills to thrive in today’s digital landscape. Blending theory with hands-on practice, the course covers content creation, video production, digital marketing, journalism, and branding. Students gain expertise in social media strategy, storytelling, graphic design, and audience engagement, while exploring the impact of digital technologies on society. With industry-focused modules and real-world projects, the programme prepares students for dynamic careers in media, communication, and digital content. Graduates emerge as versatile professionals ready to lead across platforms in the evolving digital media ecosystem.
Note: Commencement of classes: [Start date not mentioned]
XII with minimum 50% marks in aggregateStudents with a CUET score will be given preference in the merit list.
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01
Foundation of Digital Media and Communication: Apply the knowledge of Digital, Communication, Research, Journalism and other discipline of Digital Mass Media.
02
Communication Skills: Exhibit high levels of proficiency in oral, written, and visual communication within corporate and professional environments.
03
Digital Content Creation Proficiency: Develop impactful and engaging content across text, video, audio, and multimedia platforms, utilizing industry-standard tools and technologies.
04
Modern Tool Usage: Demonstrate skilled usage of modern tools and new trends like AI, immersive media, and conversational commerce with flexibility and creativity to effectively communicate with the masses.
05
Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.
06
Design Communication Strategies: Plan and implement integrated communication campaigns across all digital platforms.
07
Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Digital Media and Communication and the morals of serving the society and community for sustainable development.
08
Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in multidisciplinary teams and lead collaborative digital media projects.
09
Innovation and Creativity: Apply original thinking in content creation, campaign design, and innovative solutions and conclusions.
10
Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.
Expertise in Multimedia Storytelling and Production.
Applied proficiency in Digital Marketing and Branding.