M.A. Journalism and Mass Communication

01

To equip students with advanced knowledge and cross-platform skills in journalism, digital storytelling, and strategic communication, enabling them to excel across print, broadcast, digital, and mobile media industries.

02

To foster creative, critical, and ethical thinking for high-quality content creation using emerging tools and formats such as podcasting, video journalism, social media, data journalism, and AI-assisted production.

03

To cultivate self-driven media professionals with strong entrepreneurial orientation, capable of launching and managing independent content ventures, digital platforms, or start-ups in the evolving media economy.

04

To develop research aptitude and analytical skills for academic inquiry, policy analysis, and evidence-based content creation, preparing students for advanced research or teaching in media and communication studies.

01

Media knowledge: Identify and interpret the media sources, message, channel and audience.

02

Problem analysis and Solutions: Design solutions for complex media and communication problems (print, electronic and new media) with appropriate consideration for human rights, disaster management, data analytics, health communication, cultural, societal, and environmental communication.

03

Message Designing: Design/produce message/content for Print, Radio, Television, Film, and Multimedia as per the need of audience.

04

Modern tool usage: Create, select, and apply appropriate techniques and tools to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations.

05

The Media and society: Evaluate contextual knowledge to assess social problems and issues and the consequent responsibilities relevant to the professional media practice.

06

Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.

07

Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.

08

Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.

09

Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.

10

Project management and finance: Synthesize knowledge and understanding of the media and communication principles and apply these to one’s own work, as a member and leader in a team, to manage core media projects and in multidisciplinary environments.

11

Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.