Ms. Jagriti Gupta is Presently Assistant professor in School of Business. She is Eminent Academician in Field of Business. She has good Educational credentials like M.Com, M.Ed, and Master’s in Economics. She has also Qualified (U.G.C.) – NET in Commerce & Education for Several Times. She is currently pursuing Doctoral Research in Commerce.She has total experience of more than 6 years of Teaching & Mentoring Experience at U.G & P.G Level in commerce & management and has been associated with Galgotias University since 2022. She is firm Believer of productivity and efficiency in work. She Exhibits an honest work ethic with the ability to excel in fast-paced, time-sensitive environment. Being a passionate teacher, she believes that teaching is not merely restricted to making the students understand the underlying concepts of a course but also to develop critical thinking and evaluate alternate approaches for problem solving. She always put her efforts towards the overall developments of her students. She has given her contribution in organising more than 25 co-curricular/Extracurricular events for the benefit of students in the past 4 years.
She has published many Research Papers and articles in Journals & Edited Books. She holds the Experience of participation of various Research Methodology based and other workshops. She has also contributed to various research papers in various National & International seminars and Conferences.
She has also authored three text books on Marketing Management, Principles and Practice of Management & Innovation and Essentials of Entrepreneurship. Recently she has also published her two patents on “Green marketing - an analysis of consumer behavior towards green products” & “Artificial intelligence-based approach to predict the statistical impact of influencers for expanding client base through influencer marketing tactics”
Award & Recognition
She has presented Research papers in various National and International conferences & Papers published in various National, international & On -Line Journals.
She has actively participated in more than 50 National and International webinars and conferences.
She has completed capacity building program sponsored by ICSSSR
She has also completed AICTE-ISTE Approved orientation Program.
Area of Interest
Marketing Management. ISBN No. :- 978-93-95978-17-0
Principles and Practice of Management. ISBN No. :- 978-93-95936-49-1
Innovation and Essentials of Entrepreneurship. ISBN No. :-978-93-95936-59-0
Green marketing - an analysis of consumer behavior towards green products.
Artificial intelligence-based approach to predict the statistical impact of influencers for expanding client base through influencer marketing tactics.
Registered As Active Fellow Under UGC –STRIDE Scheme 2021.