Dr. Mushahid Ali Shamsi

Dr. Mushahid Ali Shamsi is currently working as Assistant Professor in School of Business at Galgotias University. He obtained his Ph.D. in Commerce from Aligarh Muslim University, India. His broader research agenda seeks to explore how marketing can be leveraged to foster responsible consumption across various industries. This includes investigating the role of digital platforms in promoting ethical consumption, the impact of corporate social responsibility on brand loyalty, and the effectiveness of sustainability-focused marketing campaigns. Thus, his thrust research areas are Consumer Behaviour, Marketing, Sustainability, Circular Economy, and Sustainable Consumption. Dr. Shamsi has expertise in primary data analysis techniques, viz. SEM, mediation analysis, moderation analysis, moderated-mediation analysis, and other statistical tools. Through a combination of these quantitative and qualitative methodologies, his work contributes to the growing body of knowledge on sustainable marketing and offers practical implications for both academics and practitioners. He has Ten published/accepted articles in reputed international journals indexed in Web of Science (SSCI-Q1 and Q2, SCIE, ESCI), Scopus (Q1 and Q2), and ABDC (A and C category journals), which he also presented in the different International and National Conferences. Beyond academic and research credentials, Dr. Shamsi is deeply dedicated to build a collaborative network with fellow educators, researchers, and institutions to enhance Teaching and Learning practices in a direction that will create an innovative learning environment for the students and bring a permanent change in terms of knowledge, experiences, skills, and development. He has convened/organized more than 5 Academic or Extracurricular events for the benefit of students.

Qualification

2024- Ph.D. in Commerce on the topic “Analysis of Consumer’s Purchase Intention towards Remanufactured Textile Products in Circular Economy”.

2018- Master of Commerce.

2015- Bachelor of Commerce (Honors).

Award & Recognition

2020- Awarded by National Fellowship (Maulana Azad National Fellowship) of the Ministry of Human Resource Development (Government of India).

2019- Qualified UGC NET/JRF in Commerce, a National Eligibility Test for Assistant Professors conducted by the University Grant Commission (India).

Research

(2024)- Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period. International Journal of Consumer Studies. (ABDC- A Category, Scopus, Q1, SSCI, UGC Care).

(2024)- Consumer intention to Adopt E-wallets in rural India: An investigation by extending Technology Acceptance Model. Cogent Business and Management. (Scopus, Q2, ESCI, UGC Care).

(2024)- Evaluating the Financial Reporting Quality under Changes in Accounting Standards of the Indian Textile Sector. Research Journal of Textile and Apparel. (Scopus, Q3, ESCI, UGC Care).

(2024)- Ethical and sustainability considerations for fintech. In Productivity Press eBooks. (Scopus, UGC Care).

(2023)- Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India. Sustainability, (Scopus, Q1, SSCI, UGC Care).

(2023)- Impact Assessment of Ease and Usefulness of Online Teaching in Higher Education in Post COVID Era. International journal of information and educational technology. (Scopus, Q3, UGC Care).

(2022)- Multivariate dataset on cognitive predictors of Indian consumers’ purchase intention toward circular textile products. Frontiers in Psychology. (Scopus, Q2, SSCI, UGC Care).

(2022)- Nexus between Environmental Consciousness and Consumers’ Purchase Intention toward Circular Textile Products in India: A Moderated-Mediation Approach. Sustainability. (Scopus, Q1, SSCI, UGC Care).

(2022)- Influence of Promotional Mix on Purchase Intention of Consumers with special reference to Circular Textile Products. Excellence International Journal of Education and Research. (Peer Reviewed).

(2020)- Need of post-consumer textile waste management via circular economy. International Journal for Modern Trends in Science and Technology. (Peer Reviewed).

Certifications

• Provide Teaching Assistance on the Course “Entrepreneurship” Offered by NPTEL.
• Core Organizing Member of SURE (Stimulating Urban Renewal through Entrepreneurship) Program 3 times (1.0 in 2022), (2.0 in 2023), and (3.0 in 2024), organized by the Department of Commerce, Aligarh Muslim Unversity, Aligarh, in collaboration with Bauer College of Business, University of Houston, USA.
• Core Organizing Member of “Step Ahead Competition” (National level Competition for Start-ups) 2 times (1.0 in 2022) and (2.0 in 2023), organized by the Department of Commerce, Aligarh Muslim Unversity, Aligarh (India).
• Core Organizing Member of the National Conference on “Working Women in Unorganized Sector: Issues and Challenges in Contemporary India” organized by the Department of Commerce, Aligarh Muslim Unversity, Aligarh (India) in 2021.
• Member of Anti-Ragging Committee 2 times, Faculty of Commerce Aligarh Muslim Unversity, Aligarh (India) for the sessions 2021-2022 and 2022-2023.

Area of Interest

• Consumer Behaviour
• Marketing, Sustainability
• Circular Economy
• Sustainable Consumption.

Other Achievements 

• Awarded a Certificate of INTERN as a Management team Member in the Annual College Fest of Aligarh Muslim University on 8 April 2018.
• Awarded a Certificate of Training “A SMART PERSONA” by the Training and Placement office (TPO) of Aligarh Muslim University for attending a month-long series of workshops on English communication skills, Personality development, internships, and mock interviews from 13th FEB to 13th Mar 2017.
• Awarded a Certificate of Training in the “Entrepreneurship Orientation Programme” by The National Small Industries Corporation Ltd. on 9th November 2013.
• Awarded a Certificate of Participation for attending the Webinar on Teaching Competence and Knowledge Management: Analysing Academia in Finance and Commerce organized by the B. K. Shroff College Arts and M. H. Shorff College of Commerce on August 10, 2021.
• Awarded a Certificate of Participation for attending the Webinar Series on COVID-19, “Management of Frozen World & Melting Economies,” organized by the Department of Commerce, Aligarh Muslim University, from May 1-13, 2020
• Awarded a Certificate of Achievement by the Cultural Education Centre of Aligarh Muslim University for Participating in the Annual Workshop on Group Discussion on 15 November 2017.
• Awarded a Certificate of Participation by the Cultural Education Centre of Aligarh Muslim University for attending The Workshop on “Doing Field Work in Global Village” on 3rd October 2017.
• Awarded a Certificate of Appreciation by the Cultural Education Centre of Aligarh Muslim University for attending a one-day Workshop on “Reach of Fundamental Rights” on 27 August 2017.
• Awarded a Certificate of Appreciation by the Cultural Education Centre of Aligarh Muslim University for attending a Lecture Series themed on “The Idea of India” in the session 2015-2016.
• Awarded with Certificate of Merit in Recruitment Programme conducted by KVC Consultants Ltd. on 02 April 2016.
• Awarded a Certificate of Excellence by the Cultural Education Centre of Aligarh Muslim University for attending a Lecture on the topic INDIA 2.0 on 5 December 2015.