Work and Research Interests
Active learning, Social Media Management and Analytics, Startup Incubation and Accelerator, Case Study Development, Event management, Sustainable Business. Continually work towards utilizing my diverse experience and practical insights for identification and resolution of issues in customer-driven, process-centric, result-oriented, and collaborative environments.
Education
2021: Pursuing PhD in Management from Galgotias University, Greater Noida, India. PhD research on “A study of the data analytics and its impact on KRA’s of Digital Healthcare Organisation.”
2018: M.B.E. (Master in Business Economics) from University of Lucknow.
2016: B. Com from University of Lucknow.
Achievements and Awards
2023: AIMA BizLab Certified Trainer.
2022: E-certificate on “Recent Advancements and Emerging Technologies in the Area of Education and Research” from IIMT College of Management Greater Noida, U.P., 3rd to 9th February 2022.
2022: E-certificate on “Conducting and Interpreting Focused Group Discussions” from School of Business, Galgotias University, Greater Noida, Uttar Pradesh, March 25, 2022.
2022: E-certificate for attending 5 Days Global E-FDP on “Unleashing Research Potential: Global Trends and Practices” organized by Office of International Relations, Galgotias University, Greater Noida, Uttar Pradesh, 7th to 11th March 2022.
2019: Organized and conducted research for various Government Departments such as UP Tourism Department, UP Information Department, & UP Culture Department.
Mentored multiple teams as Media Management Head in Kumbh Mela 2019 under the Department of Culture, Government of Uttar Pradesh, including Electronic (Radio & TV), Print & New Media.
2018: Digital Media Promotion for Corporate & Government Clients - Campaign Design, Promotional Tools Design, Development and Execution. Accomplished Content Writer for Documentary and TVC Films, including Tourism, Cultural, and Promotional.
Publication and Conferences
2025: "Intelligent data analytics in media communication to improve public health care," Accepted and to be published in April 2025, Scopus.
2024: “A study of the HR data analytics and its impact on the organization’s key result areas: a case study of the health sector,” Volume 17, Issue 57 April 2024, Korea Review of International Studies, ABDC.
2023: “A review of the Indian microfinance crisis,” Vol. 13, Issue 4, No. 01, April 2023, UGC Care Approved, Group I, Peer Reviewed, Bilingual and Referred journal.
2022: “Covid-19 pandemic - an analysis of ethical issues in the Indian banking sector,” Vol. 12, Issue. 05, No. 03 May 2022, UGC Care Approved, Group I, Peer Reviewed, Bilingual and Referred journal.
2022: Presented paper entitled “Health Communication in India During COVID-19” at an International Conference held at IIMT College of Management, Greater Noida, 30th and 31st March.
2021: “A review of challenges & solutions in massive open online courses,” Volume No. VIII, Issue 2(I), 2021-2022 in Shodhsamhita UGC Care Group 1 Journal.
2021: Presented paper entitled “A study of the Data Analytics and Its impact on KRAs of Digital Healthcare Organization” at MTMI International Conference USA on Advancements in Interdisciplinary Research and Development 2022 (ICAIRD 2022), June 11-12, 2022.
Professional Experience
March 2021 - Present: Assistant Professor at Galgotias University, Greater Noida, India. Teaching Entrepreneurship, Sustainable Development Goals - A Global Vision, International Business, Business Environment, and Business Economics. Administrative roles include Website and Social Media Coordinator, Sports Coordinator.
Dec 2020 - Mar 2021: Research Assistant on an ICSSR-funded project by the Government of India.
Nov 2017 - Oct 2020: Operations Head
Oversee all the operational matters under Image & Creation - including Team Management & Operation for Film Production, Government Promotional Film Production, Shooting, Content Writing, and Supervision.
Surveys
2018: Research Assistant for the project “Evidence-Based Research Study on Transformation of 100 Govt. & Private Schools in & around Lucknow with Non-Governmental Interventions” conducted by Lucknow Management Association (March 1st – May 31st, 2018).
2017: Involved in Operational & Departmental Processes, Project Management, Branding & Promotions, Project Proposal Research, Product Placement for Film Branding, Storyboarding for Television Commercials. Collected and collated quantitative & qualitative data for various projects, including client surveys for MEGHDOOT herbal product and product development surveys for HUNTER TEA.
Certifications and Trainings
2023: Faculty Development Program on “Structural Equation Modeling for Social Science Research” organized by School of Business, Galgotias University, Greater Noida, 14-18 March 2023.
2022: Faculty Development Program on “Emerging and Innovative Approaches in Management, IT and Communication in Teaching and Research,” 9th June to 15th June 2022.
2022: Attended 5 Days Global E-FDP on “Unleashing Research Potential: Global Trends and Practices” organized by Office of International Relations, Galgotias University, 7th to 11th March 2022.
2022: Attended “Recent Advancements and Emerging Technologies in the Area of Education and Research” from IIMT College of Management Greater Noida, U.P., 3rd to 9th February 2022.
2022: Seminar on “Conducting and Interpreting Focused Group Discussions” from School of Business, Galgotias University, Greater Noida, Uttar Pradesh, March 25, 2022.