Bachelor of Design (B.Des.) in Product Design

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Cultivate human-centred innovators who apply systems thinking to imagine physical-digital products that enrich everyday life.

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Strengthen research-driven strategy so graduates can translate market, technology, and sustainability insights into compelling product opportunities.

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Foster ethical, sustainable leadership that balances user delight, business viability, and planetary stewardship while respecting cultural contexts.

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Design Knowledge: Apply design fundamentals, science and engineering concepts to solve complex product-design problems.

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User & Problem Analysis: Identify user needs through structured research and convert findings into clear design requirements.

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Design & Development: Create products and systems that balance function, aesthetics, ergonomics, safety and sustainability.

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Investigation & Testing: Prototype, experiment and analyse data to validate assumptions and refine solutions.

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Modern Tool Usage: Select and use contemporary digital and physical tools—including AI-aided CAD/CAM/CAE—for efficient design workflows.

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Society & Culture: Evaluate social, cultural, legal and health impacts of design decisions and act responsibly.

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Environment & Sustainability: Design with environmental stewardship, life-cycle thinking and circular-economy principles.

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Ethics: Uphold professional, ethical and intellectual-property standards in all design activities.

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Individual & Team Work: Function effectively as an individual, collaborative team member and leader in multidisciplinary settings.

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Communication: Convey design concepts, decisions and outcomes clearly through visual, oral and written media.

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Project Management & Entrepreneurship: Apply project-management, financial and entrepreneurial skills to deliver viable design ventures.

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Lifelong Learning: Engage in continuous learning to keep pace with emerging technologies, methods and societal needs.

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Achieve excellence in the development of innovative products that are inspired by sustainable and human-centered design principles.

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Address real-world challenges through responsible design in order to make a meaningful contribution to society and industry.

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Exhibit adaptability, effective collaboration, and ethical leadership in multidisciplinary environments.

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Advance in the dynamic field of design by engaging in entrepreneurial ventures, higher education, or lifelong learning.