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BA (Hons. with Research) Strategic Communication *

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BA (Hons. with Research) Strategic Communication *

   Department of Mass communication

Programme Level

Under Graduate

Duration

4 Years

About the Programme

*4-year Undergraduate Degree (Honours with Research)

This is to inform all the concerned that as envisaged in NEP2020, the University has introduced a 4-year Undergraduate (UG) Degree (Honours with Research) from the academic year 2022-23

The students who secure 75% marks or a 7.5 CGPAand above, in the first six semesters, and wish to undertake research at the UG level can choose a research stream in the fourth year.

Such students should do a research project or dissertation under the guidance of a faculty member of the University. The research project/dissertation will be in the major discipline. The students who secure 160 credits, including 12 credits from a research project/dissertation, are awarded a 4-year UG Degree (Honours with Research).

S. No. Broad Category of Course Minimum Credit Requirement for a4-Year UG Programme
1 Major (Core) 80
2 Minor Stream 32
3 Multidisciplinary 09
4 Ability Enhancement Courses (AEC) 08
5 Skill Enhancement Courses (SEC) 09
6 Value Added Courses common for all UG 06-08
7 Summer Internship 02-04
8 Research Project/ Dissertation 12
9 Total 160

4-year UG Degree with Honours

# In the event, students fail to secure 75% marks or a 7.5 CGPA in the first six semesters, they will be awarded a 4-year UG Degree with Honours only. In addition, students not undertaking research will do 3 courses for 12 credits in lieu of a research project / Dissertation.

(Source: - UGC Curriculum & Credit Framework for Undergraduate Programmes)

Eligibility

XII with minimum 50% marks in aggregate
Students with a CUET score will be given preference in the merit list.

Fee Structure

Duration
4 Years
Tuition Fee (per annum)
77000
Exam Fee (per annum)
20,000

Program Structure

Program Structure

Programme Outcomes

01

Communication for change: Understand the key role of communication in change.


02

Organization Analytics: Analysis of organizations as communicators across the governmental, non-governmental and corporate sectors.


03

Leadership Communication: Facilitate communication that contributes to shaping discourses and practices associated with leadership within organisations and across them.


04

Public Communication: Communicate in the face of open-ended, unpredictable change.


05

Management Communication: Recognize the responsibilities of communicators, leaders and management colleagues.


06

Crisis Management: Apply successful tactics, channels and techniques for communicating change.


07

Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.


08

Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.


09

Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.


10

Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.


11

Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.


Programme Educational Objectives

01

Engage in entrepreneurial activities to work as acknowledged leaders in Strategic Communication.


02

Perform as a leader in Strategic Communications for political communication/advertising/NGO for desired changes in society.


03

Undertake higher education in strategic communication and research organization.


Programme Specific Outcomes (PSOs)

01

Develop entrepreneurial skills as a visionary Strategic Communicator for Industry.


02

Execute Media Campaigns for multimedia platforms.


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XII with minimum 50% marks in aggregate
Students with a CUET score will be given preference in the merit list.