BA (Hons. with Research) Strategic Communication *

01

To equip students with a deep understanding of communication theories and strategic frameworks essential for navigating today’s dynamic media landscape.

02

To develop practical skills in public relations, corporate communication, political messaging, brand strategy, digital advocacy, and crisis communication.

03

To train students in designing, executing, and evaluating integrated communication campaigns across traditional and digital platforms using data-driven insights.

04

To build competencies in media writing, content creation, stakeholder engagement, and reputation management tailored for corporate, government, and non-profit sectors.

05

To foster research and analytical skills through a final-year research component, enabling students to address real-world communication challenges with critical insight.

06

To prepare students for diverse career paths in PR agencies, corporate communication teams, digital strategy firms, political consultancies, NGOs, media houses, and academic research.

01

Communication for change: Understand the key role of communication in change.

02

Organization Analytics: Analysis of organizations as communicators across the governmental, non-governmental and corporate sectors.

03

Leadership Communication: Facilitate communication that contributes to shaping discourses and practices associated with leadership within organisations and across them.

04

Public Communication: Communicate in the face of open-ended, unpredictable change.

05

Management Communication: Recognize the responsibilities of communicators, leaders and management colleagues.

06

Crisis Management: Apply successful tactics, channels and techniques for communicating change.

07

Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.

08

Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.

09

Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.

10

Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.

11

Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.

01

Engage in entrepreneurial activities to work as acknowledged leaders in Strategic Communication.

02

Perform as a leader in Strategic Communications for political communication/advertising/NGO for desired changes in society.

03

Undertake higher education in strategic communication and research organization.