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Ms. Twinkle Arora

Assistant Professor

Ms. Twinkle Arora is currently working as Assistant Professor in School of Business. She has total experience of almost 2 years teaching Human Resource Management, Organization Behaviour and & Marketing Management. She is currently pursuing her Ph.D from University School of Management Studies, Guru Gobind Singh Indraprastha University. She is firm Believer of productivity and efficiency in work. She has presented her research at various national and international conferences including those held at IIMs, Trinity College Dublin, and the British Academy of Management, UK. She has also published several research papers in reputed Scopus and ABDC-listed journals. She is passionate about teaching and believes in making her classroom interactive, engaging, and practically oriented. She actively participates in academic events, seminars, and conferences, and has contributed to administrative responsibilities

Experience

  • 1 year 10 months of teaching experience

Qualification

  • P. hD (Pursuing) 
  • MBA 
  • B.Com (H)

Award & Recognition

  • She has received Best Paper Presentation award at International Conference on “Sustainable Development in International Higher Education: Strategies to Achieve Gender Equality and Empowerment”, GGSIPU, 2021
    (Paper: “Multicultural education: A step towards Inclusion”)
  • She has received Best Paper Presentation award at MAIMS 6th International Conference (ICON), 2021
    (Paper: “Understanding Social Values of Social Entrepreneurs for Economic Growth: A Study during COVID-19 Crisis”)
  • She has received Best Paper Presentation award at Young Researchers’ International Conference: India and Europe, GGSIPU, 2021
    (Paper: “Creative Europe Programme: Lessons for India”)

Research

  • She has presented Research papers in various National and International conferences & more than 8 Papers Published in various National, international & On -Line Journals
  • The Pursuit of Entrepreneurial Passion: A Bibliometric Analysis and Thematic analysis (2025), Vision: A Business Perspective) (ABDC-C, Scopus) 
  • Generation Z’s role in addressing social challenges through social entrepreneurship: Moral Obligation is the key. (2024), Journal of Education for Business, 99(7-8),444-451 (ABDC-C, Scopus)
  • Exploring the influence of contextual factors on social entrepreneurial intentions: A study of generation Z. (2024), Industry and Higher Education,09504222241289799. (ABDC-C, Scopus)
  • The Impact of investor Resilience and Locus of Control on Investors’ Risk Attitude. (2023), Hong Kong Journal of Social Sciences, 61, 143-156. (Scopus)
  • Gendered Aspect of Entrepreneurial Orientation: The Role of Mindfulness. (2023), Journal of Women’s Entrepreneurship and Education, (23), 76-91. (Scopus)
  • Role of Environment Dimensions to strive Sustainable Entrepreneurship: A Triple Bottom Line Approach. (2023), Journal of Professional Business Review, 8 (3),e0698-e0698, Doi: https://doi.org/10.26668/businessreview/2023.v8i3.698 (Scopus)
  • Role of Social Entrepreneurs for Economic Growth: A study of selected entrepreneurs from Delhi/NCR during Covid-19 Crisis. (2023), Thailand and the World Economy, 41(1), 87-105. (Scopus) 
  • Creative Communication in COVID Times: Sentiment Analysis of #HealthyAtHome. (2022). Drishtikon: A Management Journal, 13(1). (UGC Care)
  • Sustainability: Future Orientation through Engagement of MSMEs. (2022) International Journal of Business Research Management. 1, 23-39. (Peer Reviewed)
  • The Truth about Humility: A guide to Indian Leaders, 2nd International Conclave on Globalizing Indian Thought (202), (GIT2021), 730- 744, IIM Kozhikode
  • Multicultural education: A step towards Inclusion. International Conference Sustainable Development in International Higher Education: Strategies to Achieve Gender Equality and Empowerment. White Falcon Publishing (Edition 1), ISBN-13: 9781636403014

Certifications

  • Advanced Level PLS SEM Workshop- MUS India, 24-28 May, 2024.
  • Workshop on Scale Development and PLS SEM – Koach Scholar in October 2023. 
  • Attended One week FDP on “Qualitative Data Analysis” from 04-08 July,2022 at GGSIPU.
  • Workshop on “Qualitative Research Analysis” in February, 2021.

Area of Interest

  • Human Resource Management 
  • Organization Behaviour 
  • Entrepreneurship 
  • Social Entrepreneurship