Mr. Abhishek Kumar is currently serving as an Assistant Professor-Grade 1 in the School of Business and has been associated with Galgotias University since August 2025. He possesses a strong academic foundation and research orientation in the field of Marketing Management, with particular interest in consumer behaviour towards AI enabled advertising and technology-enabled marketing.
A student-centric educator, he firmly believes that teaching goes beyond classroom instruction to nurture critical thinking, creativity, and problem-solving skills among learners. He is deeply committed to fostering holistic student development through active engagement, reflective learning, and experiential exposure. His teaching philosophy blends academic rigour with empathy and mentorship.
Alongside his dedication to teaching, he is research-driven, with scholarly interests spanning AI-enabled intelligent advertising, digital consumer behaviour, and marketing technology adoption. He has presented and published his work in reputed national and international forums, and actively integrates his research insights into classroom discourse. He has also organised and contributed to various academic and co-curricular initiatives aimed at enriching the students’ learning experience and bridging the gap between theory and practice.
Qualification
- PhD in Management (Thesis Submitted): Indian Institute of Technology (ISM) Dhanbad
- NET (Management)
- MBA (Marketing) : DMS, SOM, Pondicherry University
- BBA : Central University of Jharkhand
Award & Recognition
- Awarded MHRD (now M.Ed.) Fellowship to pursue doctoral research at IIT(ISM) Dhanbad from July 2018 to July 2023.
- Qualified UGC-NET (Management)- July 2018 (54.67%) and Dec 2018 (98.69 percentile, 57.33%) conducted by UGC-NTA.
Research
- Presented research papers in various International and National conferences
- Published 03 papers in SCOPUS/ABDC/WoS indexed journals.
Certifications
- AI For Everyone ; Coursera ; Issued: August 2020; Credential ID: 3HHVM6HTH9AL
- Work Smarter, Not Harder: Time Management for Personal & Professional Productivity;Coursera; Issued: August 2020; Credential ID: ZNHWZHQTVFTL
Workshops/ Refresher Courses / Faculty Development Programs (FDPs)
- Faculty Induction Program Organized by Malaviya Mission Teacher Training Centre (MMTTC), IIT Patna from 4 August - 4 September 2025 (Ref. No. IIT Patna/MMTTP/FIP/ 2025/Aug/21) ; Grade: A+
Short-Term Program on Research Methodology & Data Analysis
Organized by Department of Management Studies & Industrial Engineering, IIT (ISM) Dhanbad from 9th to 14th December 2024; Grade: A+
Interdisciplinary Refresher Course on Research, Writing, and Analysis
Organized by UGC-MMTTC, Indian Institute of Technology (ISM) Dhanbad
from 11th - 22nd November 2024
NEP Orientation & Sensitisation Program [MMC-039-2024-MAR-A-00841]
Organized under Malaviya Mission Teacher Training Programme (MM-TTP), IIT (ISM) Dhanbad
- Indo-French Joint Workshop on Statistics and Artificial Intelligence for Data Sciences (SAIDS-2020) organised at the Indian Statistical Institute, Kolkata during January 13-17, 2020.
- Winter School on SPSS organized by Biological Anthropology Unit, Indian Statistical Institute, Kolkata during January 27-31, 2020.
Areas of Research Interest
- Artificial Intelligence in Marketing Communication
- Consumer Behaviour in Digital Environments
- Technology Acceptance and Adoption Models
- Digital Marketing Strategies and Analytics
- Ethical, Privacy, and Policy Dimensions of AI in Marketing