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Dr. Shobha Mishra

Assistant Professor

Dr. Shobha Mishra is currently working as an Assistant Professor in the School of Business. She has a total teaching experience of 9.5 years across reputed institutions and has been associated with Galgotias University since 2025. Her academic career includes mentoring MBA, BBA, and B. Tech students and guiding them in various management disciplines. She believes in interactive and learner-centric pedagogy that enhances analytical thinking, communication, and application-based learning. Her work approach reflects a commitment to discipline and academic excellence, with active involvement in curriculum development, academic coordination, and student development. She has participated in numerous FDPs, workshops, and conferences, contributing continuously to her professional growth.

Experience

  • 9.5 years of teaching experience

Qualification

  • Ph.D. (Management) – MNNIT Allahabad, Prayagraj
  • UGC NET in Management-(Dec 2012, June 2011, Dec 2008)
  • M.PHIL (Management)
  • MBA (HR & Marketing)
  • B.Sc. (Botany & Geology)

Research

  • Sajid, M., Mishra, S., & Prajith, P. K. (2025). “Why Not a Ride Together? A Sequential Exploratory Study on the Barriers and Backlashes to Ridesharing Among Urban Commuters.” Research in Transportation Business & Management. [Scopus-Q1]
  • Mishra, M. K., Gupta, S., Chowdhury, S., & Mishra, S. (2024). Boosting work–life balance with employee engagement and innovation. In Human resource management for future and multigenerational workforce – CCMP: The changing context of managing people. Emerald Publishing.
  • Mishra, S., & Verma, R. Violence against women (2024). In Thriving concepts in women’s and gender studies: Ways of perceiving. (Taylor & Francis). 
  • Mishra, S., & Verma, R. (2025). Introduction to metaverse marketing. In Marketing in metaverse: Expand your business using metaverse. (Springer Nature).
  • Chowdhury, S., Mishra, S., Sharma, N., Reddy, P. S., Sharma, Y. K., & Tyagi, A. (2024). Machine learning models for enhancing time series demand forecasting in business intelligence. In Proceedings of the 2024 International Conference on Emerging Technologies and Innovation for Business Intelligence (ICETIBI-2024).
  • Vishaal, K., Chowdhury, S., Mishra, S., & Mittal, A. (2024, December). Role of disruptive technology innovations in sustainable entrepreneurship development for economic prosperity in India: An empirical study. In Proceedings of the 5th International Conference on the Role of Innovation, Entrepreneurship and Management for Sustainable Development (ICRIEMSD 2024) (pp. 396–409). Atlantis Press.
  • Mishra, S., & Tripathi, V. (2022). Dealing with ethical dilemma: Interventions for sales force. In V. S. SubbaRao (Ed.), Handbook of research on ethnic, racial, and religious conflicts and their impact on state and social security (pp. 298–316). IGI Global.
  • Mishra, S., & Tripathi, V. (2021). Theoretical framework on state-of-the-art sales ethics in marketing. International Journal of System Assurance Engineering and Management, 1–22. https://doi.org/10.1007/s13198-021-01303-8 [Scopus-Q2]
  • Chandra, T., & Mishra, S. (2022). How can internet users preserve or destroy brand image on social media? Journal of Technology, 12(3), 322–336. https://doi.org/18.15001/JOT.2024/V12I3.24.3108 [Scopus Indexed] 
  • Tripathi, V., & Mishra, S. (2022). Is internal marketing relevant enough? Influencing ethical selling behavior of sales executives in Indian FMCG industry. Journal of Positive School Psychology, 6(9), 1853–1873. [Scopus Indexed]
  • Mishra, S., & Tripathi, V. (2019). Role of internal marketing in quality-of-service delivery: Study of star-rated hotels in Uttar Pradesh. Advances in Economics and Business Management (AEBM), 6(3), 209–215. (Peer reviewed, UGC Care) • 
  • Verma, R., Mishra, S., & Pandit, T. (2015). Creating organizational radiance through talent management. International Journal of Management, IT and Engineering, 5(12), 267–276. (Peer reviewed) ISSN: 2249-0558. • 
  • Tripathi, V. & Mishra, S. (2021). Clustering Luxury Market: Profiling Indian Consumers. In G. Muruganantham (Ed.), Sustainable Marketing (1st ed., pp.151-161). KK Publications. ISBN: 978-81-953319-2-5. • 
  • Mishra, S. (2014, December). A leader’s role in creating a leadership pipeline. SITM Journal of Management, ISSN: 0976-1063. • 
  • Mishra, S. (2014, December). Ashok Leyland—still a young company at 66 years of its excellence: A case study. Journal of Management (SITM-JOM), 5. ISSN: 0976-1063. • 
  • Mishra, S. (2012, December). Maruti Suzuki: Worker’s union still on war: A case study. Journal of Management (SITM-JOM), 4. ISSN: 0976-1063. • 
  • Mishra, S. (2011, December). The strugglers of Kingfisher Airlines: A case study. Journal of Management (SITM-JOM), 3. ISSN: 0976-1063.

Faculty Development Programmes / Workshops / STTPs / Trainings

  • Participated and completed the NEP Orientation & Sensitization Programme (MMC-039-2024-JUN-A-01619) under UGC–MM-TTP, organized by IIT (ISM) Dhanbad (June 03–15, 2024).
  • Five-day workshop on Managing Human Resources in the Digital Era and Future of Work, organized by NIT Tiruchirappalli under SPARC (June 10–14, 2024).
  • Online Interdisciplinary Two-week Refresher Course on Managing Online Classes & Co-creating MOOCS, Ramanujan College, University of Delhi (April 24–May 07, 2024).
  • Five-day National Workshop on Data Analytics using R Programming, Shyama Prasad Mukherji College, University of Delhi (June 28–July 02, 2022).
  • Online FDP on Research Methodology and Online Teaching, E&ICT Academy IIT Guwahati and NERIST Arunachal Pradesh (Jan 17–22, 2022).
  • One-week Online STTP on Innovative Approaches in Teaching Pedagogy, Sahyadri College of Engineering & Management, sponsored by AICTE (June 24–30, 2021).
  • Online FDP on Structural Equation Modelling, Manipal Institute of Management, MAHE, under ATAL Academy (May 17–21, 2021).
  • Short-term Training Program on Publishing Research in High-Value Journals, SMS MNNIT Allahabad (July 30–Aug 03, 2019).
  • STTP on Case Study Methods: Learning, Teaching & Writing, SMS MNNIT Allahabad (Dec 17–21, 2018).
  • Three-day Workshop on Research Methods and Analysis through R, SMS MNNIT Allahabad (Oct 11–13, 2018).
  • One-week MDP on Multivariate Data Analysis, IIT Kharagpur (July 02–07, 2018).
  • One-week short-term course on Managing IT Outsourcing, SMS MNNIT Allahabad under GIAN (Nov 13–17, 2017).

Conferences / Paper Presentations 

  • Presented a paper at G20 RESONANCE: Navigating Global Leadership – Impacts on Human Resource Management in the Indian Context, Sakthi Institute of Information and Management Studies, Pollachi, Coimbatore (Dec 07–08, 2023).
  • Presented a paper Clustering Luxury Market: Profiling Indian Consumers at the National Online Conference on Sustainable Business & Marketing, NIT Trichy (March 10, 2021).
  • Presented a paper Role of Internal Marketing in Quality-of-Service Delivery at the International Conference on Contemporary Issues in Engineering, Agriculture, Applied Sciences & Humanities (EAH–2019), NIT Srinagar & Krishi Sanskriti (June 22–23, 2019).
  • Presented a paper Segmentation Framework for Luxury Market in India at the International Conference on Sustainable Management Practices (ICSMP 2019), Ansal University, Gurgaon (April 25–26, 2019).

Certifications

  • Marketing in a Digital World – University of Illinois-Champaign 
  • Research Proposal: Initiating Research – University of California, Davis
  • Global Impact: Business Ethics – University of Illinois at Urbana-Champaign
  • Marketing Analytics – University of Virginia
  • Managing Employee Performance – University of Minnesota
  • Preparing to Manage Human Resources – University of Minnesota
  • Recruiting, Hiring & Onboarding Employees – University of Minnesota.

Area of Interest

  • Human Resource Management
  • Organizational Behaviour
  • Employee Performance
  • Digital HR & Future of Work
  • Marketing Ethics and Consumer Behavior

Other Achievements 

Registered Design (India)

Mishra, S., Verma, R., Das, S. S., Singh, S., Srivastava, R., Rawat, K., Mishra, A., & Verma, S. B. (2024). Meeting scheduler device (Design No. 426950-001; Class 19-02). Office of the Controller General of Patents, Designs and Trademarks, Government of India.