Dr. Diksha Jaiswal is an Assistant Professor in the School of Business. She has a PhD from Indira Gandhi National Trible University, Amarkantak, M.P. She has qualified NET/JRF in Commerce. She is an accomplished professional with a strong focus on Marketing and Finance, dedicated to exploring the intersections of strategy, consumer behavior, and financial decision-making. With a deep commitment to research and education, she aims to translate complex concepts into actionable insights that drive academic and professional excellence
QUALIFICATION
- PhD (Indira Gandhi National Tribal University, Amarkantak)
- NET with JRF
- M.Com (University of Allahabad)
- B.Com (University of Allahabad)
RESEARCH PUBLICATION (TOTAL – 6)
- AN APPROACH OF PAPERLESS TRADING AND ECONOMY: A PARADIGM TO DIGITALIZATION Jamshedpur research review, 1 , 93-101, 2023
- A STUDY ON SUSTAINABILITY IN PREMIUM PERSONAL CARE PRODUCTS PURCHASES. CONSCIOUS CONSUMERISM International Journal of Multidisciplinary Education Research, 13 , 21-26, 2024 http://ijmer.in.doi./2024/13.24
- SKILL INITIATIVES FOR TRIBES TO USE MINOR FOREST PRODUCE FOR LIVELIHOOD GENERATION: A PERSPECTIVE THAT LEADS TO AGRIPRENEURSHIP International Journal of Management and Social Sciences Research, 10 , 1-9, 2024
- BLOCKCHAIN TECHNOLOGY CONCEPTION AMONG ACCOUNTING PROFESSIONALS EPRA International Journal of Research and Development, 9 , 69-75, 2024
- THE INFLUENCE OF TEMPTATION ON FEMALE PREFERENCES FOR PREMIUM PERSONAL CARE PRODUCTS International Journal of Research, 11 , 110-129, , 2024 , HTTPS://DOI.ORG/10.5281/ZENODO.13763131
- ASCENDENCY OF SOCIAL MEDIA’S SURVEY OF PERSONAL CARE PRODUCTS ON PURCHASE INTENTION OF CUSTOMERS Madhya-Bharti-Humanities and Social Sciences UGC Care listed Journal, 87, 2024
BOOK CHAPTERS (TOTAL – 5)
- Published research paper title “Revitalizing Entrepreneurship in Coir Industry: A Sustainable Perspective” in book Reclamation and Transformation Through Sustainable Development.
- Published research paper title “The $5 Trillion Economy: An Overview of FDI in Manufacturing Sector” in the book $5 Trillion Economy of India.
- Published research paper title “Accounting Education in Industry 4.0 Revolution A Gen Z Frame of Reference” in the book Digital Transformation Accounting and Finance.
- Published research paper title “Global Acceptability of UPI Through G20 Submit: Presidency of India” in book Effectiveness of Digital Media for Business and Education.
- Published research paper title “ A Study on Tourist Engagement in Internet Era: Adoption Ratio of Tribes in Booking Online Tourism Service” in book Indian Tourism Development and Prospects
CONFERENCE
- Research paper presented, on “AN EXPLORATORY STUDY OF INDIAN UNICORN WITH SPECIAL REFERENCE TO FINTECH COMPANIES” in 44th All India Accounting Commerce Conference 2022 at Jiwaji University Gwalior.
- Research paper presented on “PAPERLESS ECONOMY AND PAPERLESS TRADING: A REVOLUTIONARY ERA OF DIGITAL AGE” in 73rd All India Commerce Conference 2022 Organized by Dr. Babasaheb Ambedkar Marathawada University Aurangabad, Maharashtra.
- Presented a research paper on “PUBLIC PROMOTION FOR STARTUPS: GOVERENMENT BANGING TOWARDS ATMANIRBHAR BHARAT” in International Conference at University of Lucknow, 2023.
- Presented a research paper on “GLOBAL ACCEPTABILITY OF UPI THROUGH G20 SUBMIT PRESIDENCY OF INDIA” in National Conference at Makhanlal Chaturvedi National University of Journalism & Communication, Datia Campus, 2023.
- Presented a research paper on “ARTIFICIAL INTELLIGENCE: REVOLUTIONIZING FINANCIAL FORECASTING AND DECISION-MAKING IN BUSINESS” at 45th All India Accounting Commerce Conference 2023 at University of Kerala, Thiruvananthapuram.
- Presented a research paper on “CONSCIOUS CONSUMERISM: EMBRACING SUSTAINABLE IN PREMIUM PERSONAL CARE PRODUCTS PURCHASES.” At the 74th All India Commerce Conference 2023 Organized by the University of Delhi and O.P. Jindal University, Sonipat.
- Presented a research paper on “INTEGRATION OF THE INDIAN KNOWLEDGE SYSTEM AND INDIAN LANGUAGES IN INDIAN EDUCATION THROUGH NEP 2020” at Central University of Haryana.
- Presented a research paper on “E-COMMERCE AND CONSUMER BEHAVIOUR: A ROLE OF PERSONALIZATION” at the 75th All India Commerce Conference 2024 Organized by the Pacific University, Udaipur
AREA OF INTEREST