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Dr. Diksha Bisht

Assistant Professor

Dr. Diksha Bisht serves as an Assistant Professor specializing in Marketing, Consumer Behavior, Managerial Economics, Banking and Insurance, and Research Methodology. She holds a PhD from HNBGU, a Central University in Uttarakhand, and is a qualified UGC-NET in commerce. With a year of teaching experience, she previously worked at Presidency University, Bengaluru, before joining Galgotias University.

Dedicated to continuous learning, Dr. Bisht emphasizes the importance of imparting knowledge to students as a primary role of teaching.

EXPERIENCE

1.3 years of teaching

QUALIFICATION

  • PhD
  • Com
  • Com

TECHNICAL SKILLS

SPSS, AMOS, Tally. ERP 9, MS Excel, MS

Word, MS Power-Point

CERTIFICATION

  • UGC-NET (Commerce) qualified in Jul, 2018 and Nov, 2017

AREAS OF INTEREST

  • Green Marketing
  • Consumer Behavior

PAPERS PUBLISHED AND PRESENTED

  1. Published paper entitled “Psychographic determinants of green purchase behaviour: Extended theory of planned behaviour” in ANVESAK 51(2), July- Dec 2021.
  2. Published paper entitled “Investigating the influence of media towards environmental awareness and green purchase intention” of young consumers in The Journal of Oriental Research Madras 92(1), Sept 2021.
  3. Published paper entitled “Impact of social media on environmental consciousness and green purchase intention of young women” in Journal of Management and Entrepreneurship 16(1), Jan-Mar 2022.
  4. Presented paper entitled “Psychographic determinants of green purchase behaviour: A conceptual approach” in the International Conference organised by the IMS Ghaziabad.
  5. Presented paper entitled “Psychographic determinants of green purchase behaviour” in the National Conference organised by the NIT, Uttarakhand.
  6. Contributed a chapter entitled “Consumer awareness and perception concerning green products: A study of University students in respect to sustainable development” in edited book Education for Sustainable Development.

CONFERENCES AND WEBINAR ATTENTED

  1. International Conference on "Academic International Multidisciplinary Conference" organized by Ochre, India and Technew Publication.
  2. National Conference on “Vision Uttarakhand 2040: Agenda for Socio-Economic Development” organized by Doon University, Uttarakhand.
  3. International Conference on “Towards a sustainable future: Innovations and strategies for responsible Business Practice”organized by Presidency University, Banglore.
  4. National Webinar on "Impact of Covid-19 on India".
  5. Webinar on “Beyond Borders: How to promote interdisciplinary & international collaborative research to contribute to the achievement of the SDGs” conducted by APAC Customer Success Hub in association with Elsevier.
  6. Webinar on “Empowering knowledge on ethical publishing: Mastering the art of identifying predatory, fake and cloned journals” conducted by APAC Customer Success Hub in association with Elsevier.
  7. Webinar titled “AI-Powered Learning: Chat GPT Shaping the Future of Education!” Organized by the, Presidency University, Banglore.
  8. Webinar on “Master your money: Essential tips for managing personal finances” organized by Presidency University, banglore in collaboration with National Stock Exchange (NSE).
  9. Webinar on “Rejected manuscripts: Next steps and finding the right fit” conducted by APAC Customer Success Hub in association with Elsevier.

FDP AND WORKSHOP ATTENTED

  1. One-day online Faculty development program on "Writing and Publishing a Research Paper" organized by Department of Management, Shivalik Institute of Professional Studies, Dehradun.
  2. 7-days online faculty development program on "Quantitative Data Analysis" conducted by Dr. Shailash Kaushal.
  3. 5- days FDP on “Marketing Analytics for Strategic Decisions – A Case Based Approach” conducted by Adarsh Institute of Management And Information Technology, Banglore.
  4. 10 - days FDP on “Data Analysis with SPSS” organized by Sheshadripuram Acadaemy of Business Studies, Banglore.
  5. 5- days FDP on “New Age Teaching Pedagogy- Commerce and Management” conducted by Presidency University, Banglore.
  6. 5- days FDP on “Human Capital in Indutry 5.O” organized by Presidency University, Banglore.
  7. 5- days FDP on “Research Methods – A Quantitative Approach” organized by YBN University , Ranchi, Jharkhand.
  8. 10 - days of National Workshops on “Research Methodology” organized by GNLU, Gandhinagar, Sponsored by ICSSR.
  9. 7- days workshop on “Enhancing Research Skills in Social Sciences and Humanities” organized by the Department of Commerce, School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT), Vellore.
  10. National Workshops on “Research Methods and Data Analysis”.
  11. National Workshops on “Statistical Analysis and Research Methodology (Using SPSS and AMOS)”.
  12. National Workshop on “Research Methodology in Management and Social Sciences”.
  13. National Workshop on “Research Methodology”.
  14. IQAC workshop on “Defining and Measuring Learning Outcomes” conducted by Presidency University, Banglore.

ADDITIONAL

  • Did quarterly audit of Nainital Bank Srinagar, Uttarakhand, under the guidance of Charted Accountant.
  • Participated in Skill Development for Youth Employment and Entrepreneurship