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Session on Achieving Problem-Solution Fit and Product-Market Fit

Event Date and year 05 February, 2023

Event brief description – Institution's Innovation Council (IIC) in collaboration with School of Business, Galgotias University successfully organized "Session on Achieving Problem-Solution Fit and Product-Market Fit on 05 February, 2023, from 11:00 AM to 04:00 PM. 

Event Detailed Description-

328 participants including UG and PG students and faculties of Galgotias University and other institutes were attended the session. Dr. Gaurav Kumar, Associate Professor, Division of Clinical Research and Incharge IIC welcomed the invited speakers and participants. He informed about the functioning of Institute Innovation Council, Galgotias University and discussed the achievements of IIC, Startups and Alumni Entrepreneurs with participants. Thereafter, he invited Prof. Sankar Mukherjee, School of Business to address the gathering and introduce the speaker.

Prof. Sankar Mukherjee introduced the speaker Dr. Ashutosh Pandey, Assistant Professor, FORE School of Management, New Delhi and invited him to deliver the invited talk.

Dr. Ashutosh Pandey discussed various topics including Kotlers Five Product Level Model, Tangible products, example of failed products, three stage of startup, User Experience, Problem Solution fit canvas, Customer State Fit, Problem behaviour fit, and communication channel fit.

During the question answer session, several participants asked their queries and got satisfactory answers.

The session was ended with vote of thanks by Dr. Gaurav Kumar, In charge, Institution's Innovation Council.

Prof. Anamika Pandey, Dean School of Business and Prof. Sankar Mukherjee facilitated the speakers with e-memento.

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