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Dr. Neeraj Bali

Associate Professor

Dr. Neeraj Bali is currently working as an Associate Professor in School of Business in Business Analytics. He has total experience of more than 16 years of industry and Teaching in Marketing Analytics and has been associated with Galgotias University since 2024. He is a firm Believer of productivity and efficiency in work. He Exhibits an honest work ethic with the ability to excel in fast-paced, time-sensitive environment. Being a passionate teacher, he believes that teaching is not merely restricted to making the students understand the underlying concepts of a course but also to develop critical thinking and evaluate alternate approaches for problem solving. He always put his efforts towards the overall developments of his students. He has good knowledge of Python and R Programming.

Experience

  • 8.5 years of teaching and research experience and 8 Years of Industry experience in HSBC Bank and ICICI Lombard General Insurance Company Ltd and Metlife Insurance Co. Ltd.

Qualification

  • Ph.D
  • MBA(SIOM,Pune University)
  • Statistics with Python, Certification from University of Michigan.
  • Post Graduate Diploma in Advertising and Marketing from Symbiosis Institute of Management (SIBM), Pune.

Award & Recognition

  • Awarded 6 certifications for Excellence in community service and training.
  • Google Analytics Certified.
  • Awarded Google Certification in Digital Marketing.

Research

  • Research papers published in number of Scopus and Web of Science Journal with focus on Marketing Analytics.
  • Statistical Models interested in - Multi Linear Regression, Structure Equation Modelling, Mediation Analysis, Moderation Analysis in R and Python programming languages.
  • Also focused on Sequential modelling with mix of qualitative and quantitative methodology. Also focused in MAXQDA for thematic analysis for qualitative research analysis.
  • Interested to take future research assignments in Advanced statistical models, Machine Learning and Artificial Intelleigence.

Certifications

  • Programming For Everybody (In Python) University of Michigan
  • Area of Interest
  • Business Analytics
  • Marketing Analytics
  • Qualtative Data Analysis
  • Digital Marketing
  • Machine Learning and AI

Book / Youtube Education Channel Published

My Education Youtube Channel –

https://www.youtube.com/channel/UC5Z5I_lP9jMqP-m3RfkT8XQ

Other Achievements:

Was Promoted to Associate Professor for Excellence in Research, Academics and Community Service while working outside India in the Previous University.