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Dr. Brahmmanand Sharma

Associate Professor

Dr. Brahmmanand Sharma is an Associate Professor with over 12 years of experience in academia and 2 years in the corporate sector. Currently serving at the School of Business, Galgotias University, Greater Noida, he adeptly imparts knowledge in marketing management, service marketing, and organizational behavior to MBA and BBA students. Dr. Sharma's contributions extend beyond teaching, as evidenced by his active involvement in administrative and co-curricular activities, including coordinating workshops, seminars, and research projects. With a Ph.D. in Management and UGC NET qualification, he has authored numerous publications in reputed indexed journals such as Scopus, ABDC, Inderscience and UGC CARE exploring research area such as digital marketing, consumer behaviour, and service quality. Dr. Sharma also serves as a reviewer for prestigious international journals, enriching scholarly discourse. Dr. Sharma's commitment to excellence, coupled with his extensive research contributions and dedication to student development, underscores his significance as a valuable asset in academia.

Experience

  • 13 Years of Teaching Experience
  • 2 Years of Corporate Experience

Qualification

  • Ph. D.
  • MBA
  • BCA

Award & Recognition

  • UGC NET in Management
  • Best Research Paper Award in Paper Presentation

Research

  1. Publications
  • Sharma, BN. (2024) “Effect of Loyalty, Trust, Security, Service Quality on Customer Satisfaction with Respect to Virtual Organization” in International Journal of Public Sector Performance Management (IJPSPM), Vol. 13, No. 3, pp.423-435. DOI: 1504/IJPSPM.2024.138056. (Inderscience and Scopus Indexed).
  • Sharma, et al., "Exploring the Effectiveness of Natural Language Processing in Customer Service," 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India, 2023, pp. 814-818, doi: 10.1109/ICACITE57410.2023.10183107. (Scopus Indexed).
  • Sharma, , & Natani. N. (2023). Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia, Journal of Community Development in Asia, Vol 6, 1-17. (ISSN 2654-7279) (Web of Science). DOI: https://doi.org/10.32535/jcda.v6i3.2500
  • Sharma, BN., et al., (2023). MOOC’S Impact on Higher Education. In A. S. Garg, Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 0. Delhi: Emerald Publishing Limited (Scopus Indexed).
  • Sharma, et al., (2021). Architectural Dynamics of Fast-Moving Consumer Goods (FMCG) Retailing in India: Challenges & Strategy. International Journal of Special Education, special issue June 2022. (ISSN 0827-3383) (ABDC C Category)
  • Sharma, BN. Et al. (2021). Examining Service Quality in the NBFC Service Sector using SERVQUAL Model. Empirical Economics Letters, special issue 2 Oct 2021. (ISSN 1681-8997) (ABDC C Category)
  • Sharma, , & Nathani, N. (2020). Impact of Environmental Concern and Perceived Environmental Knowledge on Green Purchase Attitude. Wesleyan Journal of Research: An International Research Journal, Vol.13, No. 4 (X), 157-172 (ISSN 0975-1386).
  • Sharma, BN., & Nathani, N. (2021). Parental Purchase Decisions are Influenced by Peer Interaction: A Study with Indian Teenagers. ANVESAK, Vol. 51, No.1(VII), 111- 123 (ISSN 0378 – 4568).
  • Sharma B. et al. (2020), Factors Affecting the Perception of Students Towards E- International Journal of Management. Vol. 10, 1885-1896. (ISSN 0976- 6502).
  • Sharma Brahmmanand (2019): Factors affecting the student perception towards m-learning (Smartphone), International Journal of Management, Technology and Engineering, Volume 9 issue 2, ISSN 2249-7455, pp. 2371-82.
  • Sharma Brahmmanand (2018): Website Performance and Behavioural Consequences: A Study of Travelers, International Journal of Creative Research Thoughts (IJCRT) Volume 6 issue 1, ISSN 2320-2882, pp. 51-57.
  • Sharma Brahmmanand (2018): Impact of Corporate Image on Customer loyalty, Journal of Emerging Technologies and Innovative Research (JETIR), Vol 5, issue 6, ISSN No. 2349-5162 1-9.

1. Publication in International / National Conference

  • Sharma Brahmmanand et. Al. (2019): The Impact of Brand Trust, Brand Values and Acceptability of Non-Vegetarian Brands Available in Gwalior Region, International Conference Research Paper, Prestige Institute of Management (Gwalior), Available at SSRN https://ssrn.com/abstract=3307708 or http://dx.doi.org/10.2139/ssrn.3307708
  • Sharma Brahmmanand Al. (2019): Sharma Brahmmanand et. Al. (2019, Antecedents of Green Loyalty: A Study of Consumer Using Rechargeable Battery, International Conference Research Paper, Prestige Institute of Management (Gwalior), Available at https://ssrn.com/abstract=3307735 or http://dx.doi.org/10.2139/ssrn.3307735
  • Sharma Brahmmanand Al. (2018): Factor affecting Behavioural Intention Toward Mobile Banking, International Conference Research Paper, Prestige Institute of Management (Gwalior)Vol 1., ISBN No.978-93-86608-29-1, pp.173-187.
  • Sharma Brahmmanand et. Al. (2017): Analyzing Impact of Bring Your Own Device (Byod) On the Performance of the Students, International Conference Research Paper, Prestige Institute of Management (Gwalior) Vol 2, ISBN No. 978-93-85000-81- 2, pp.492-496.
  • Sharma Brahmmanand et. Al. (2016): Effect of Brand Image on Customer Loyalty with respect to Mobile phones, National Seminar on HR. Research Paper, Prestige Institute of Management (Gwalior) Vol 1, ISBN 978-93-85000-96-6, pp.101-121

2. Research Paper Presented in Seminars/Conferences

  • Presented research paper on “Social Cognitive Factors and their Impact on Opportunity Identification in Tourism” in International Conference on Multidisciplinary Research Perspectives organized by The Bhopal School of Social Sciences (BSSS), Bhopal from February, 16th – 17th
  • Presented research paper on “The Impact of Social Influence and Social Media on Decision-Making of Sports Consumers” in the AICTE-sponsored 14th International Conference on Industry 0: Optimising Operations and Shaping The Future of Business, Co-Hosted by AIBPM, Indonesia organized by Prestige Institute of Management and Research, Gwalior from February, 11th – 12th 2023.
  • Presented research paper on “The Impact of Job Security on Job Satisfaction of Public and Private Bank” in the AICTE-sponsored 14th International Conference on Industry 0: Optimising Operations and Shaping The Future of Business, Co-Hosted by AIBPM, Indonesia organized by Prestige Institute of Management and Research, Gwalior from February, 11th – 12th 2023.
  • Presented research paper on “Impact of Brand Image On Mutual Fund Investment Decision” in the AICTE-sponsored 14th International Conference on Industry 4.0: Optimising Operations and Shaping The Future of Business, Co-Hosted by AIBPM, Indonesia organized by Prestige Institute of Management and Research, Gwalior from February, 11th – 12th
  • Presented research paper on “Impact of Environmental Concern and Price Sensitivity on Green Consumption Behaviour” in the 13th International Conference on “Industry 4.0: Key Drivers of Sustainable Global Business Practices'' in association with AIBPM, Indonesia organized by Prestige Institute of Management and Research, Gwalior from January, 07th – 09th
  • Presented research paper on Impact of Mooc’s on Higher Education in the 13th International Conference on “Industry 4.0: Key Drivers of Sustainable Global Business Practices'' in association with AIBPM, Indonesia organized by Prestige Institute of Management and Research, Gwalior from January, 07th – 09th
  • Paper presented in 12th International E-Conference on “Digitalization as Vehicle for Innovation, Organizational Growth & Effectiveness” held on 19-20th December, 2020 in collaboration with Association of International Business & Professional Management, Indonesia and PIM, Gwalior on the topic “Exploring the Influence of Family on Adolescents’ Fast-food Consumption Choices”.
  • Presented research paper on Effect of Customer Satisfaction, trust, security, service quality on Customer Loyalty with respect to Virtual organization in the 11th International Conference organized by Prestige Institute of Management, Gwalior from December, 28th – 30th
  • Presented research paper on “Factors Affecting the Perception of Students Towards E-Learning” in the 5th International Management Conference 2019 on Advances in Management through Research, Innovation & Technology (AMRIT II) organized by Fortune Institute of International Business (FIIB), New Delhi, on 17-18 Dec, 2019.
  • Presented research paper on ‘Effect of Ecologically Conscious Consumer Behaviour on Willingness to Pay Higher Price for Green Products’ in the 3rd National Finance
  • Seminar 2019 organized by Prestige Institute of Management, Gwalior on May, 25th, 2019.
  • Presented research paper on ‘Antecedents of Green Loyalty: A study of Consumer using Rechargeable Battery’ in the 10th International Conference organized by Prestige Institute of Management, Gwalior from January, 5th – 7th
  • Presented research paper on ‘The impact of Brand Trust, Brand Values and acceptability of non-vegetarian brands available in Gwalior region’ in the 10th International Conference organized by Prestige Institute of Management, Gwalior from January, 5th – 7th
  • Presented research paper on “Impact of Perceived Brand Value on Brand Loyalty” in the 3rd National Marketing Seminar 2019 organized by Prestige Institute of Management, Gwalior on March, 16th,
  • Presented research paper on “Study of Socio-Demographics and Green Buying Behaviour” in the 3rd National Marketing Seminar 2019 organized by Prestige Institute of Management, Gwalior on March, 16th,
  • “Factor affecting Loyalty in Automobile Sector” presented at National Seminar on Contemporary Practices for Excellence in Commerce, Management & IT organized by Dream Valley College, Gwalior in Association with Indian Accounting Association, May 6th
  • “Employability and Skills Development” presented at Fourth National Academic Conference on E-Learning Conference on Employability in Education organized by Sikkim Manipal University, New Delhi, March 11th
  • “Students Experience in Distance Education” presented at Third National Academic Conference on Learner Centric Education organized by Sikkim Manipal University, New Delhi, March 8th
  • “Best Practices for Electronically Offered Degree & Certificate programs” presented at Second National Academic Conference on Quality Aspect of Education organized by Sikkim Manipal University, New Delhi, March 11th

4. Conferences/ Seminars/ Workshops-

  • Attended 7 Days FDP on One Week Faculty Development Programme on Research Methodology and Data Analysis held from 26 July to 2 August 2022 organized by Amity Business School, Amity University Madhya
  • Attended 17 Days 1st Refresher Program on Business Analytics held from 15 April to 31 April 2022 Organized by Prestige Institute of Management and Research, Gwalior
  • Attended and completed successfully in 5 days-Faculty Development Program on "Basics of Zotero and Mendeley-A Literature Survey Tool" organized by MIMT, Greater Noida, U.P. from 12th February, 2022 to 16th February, 2022.
  • Participated and completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Understanding Human Behaviours in Organizations" from 17/08/2021 to 21/08/2021 organized by Prestige Institute of Management and Research, Gwalior.
  • Participated and completed successfully AICTE Training And Learning (ATAL) Academy Online Elementary FDP on "Design Thinking and Innovative Approaches in teaching For B schools Teachers" from 07/12/2021 to 11/12/2021 at Prestige Institute of Management, Gwalior.
  • Participated In 19th Faculty Development Programme on Case Writing and Case Teaching, Organized by Prestige Institute of Management Gwalior, April 1st to April 4th, (2021).
  • Attended one-day workshop on NAAC Awareness Programme (NAP) Under Revised Accreditation Framework (RAF) at Jiwaji University, Gwalior on 30th December 2019.
  • Attended and Research Paper Presented in 11th National Research Methodology Workshop 2018 at Prestige Institute of Management, Gwalior from 21st Aug–25th aug 2019.
  • Attended and Case Presented in 18th National Case Writing Workshop 2019 at Prestige Institute of Management, Gwalior.
  • Attended and Research Paper Presented in 10th National Research Methodology Workshop 2018 at Prestige Institute of Management, Gwalior from 25th Aug-29th Aug
  • Attended and Case Presented in 17th National Case Writing Workshop 2018 at Prestige Institute of Management, Gwalior.
  • Attended and Research Paper Presented in 09th National Research Methodology Workshop 2017 at Prestige Institute of Management, Gwalior from 24th Aug-27th Aug
  • Attended and Case Presented in 16th National Case Writing Workshop 2017 at Prestige Institute of Management, Gwalior.
  • Attended and Research Paper Presented in 08th National Research Methodology Workshop at Prestige Institute of Management, Gwalior from 26th Aug -.1st Sep 2016

5. Session Chair/Resource Person/International Project-

  • Chaired Session at UNCEN International Conference of Economics and on “Challenges of Inclusive Economy and Business Innovation Towards Sustainable Development” in Papua, Indonesia from October 27th to 28th,
  • Chaired Session at 3rd WIMAYA Yogyakarta International Conference on “The International Forum for Economic Development and Sustainable Business” in Yogyakarta, Indonesia from November 17th to 18th,
  • Chaired Session at Bali International Conference of Project Management on “Innovation and Technological Entrepreneurship After Covid-19 Pandemic” in Bali, Indonesia from November 15th to 16th, 2023.
  • Chaired Session at One-Day International Conference On "Sustainable Synergy: A Multidisciplinary Exploration of Possibilities across Industries" (SS-MEPAI 2023) organized by Soundarya Institute of Management and Science, Bangalore on December 15th
  • Served as Resource Person in the “Crafting a Research Masterpiece Methodology Unleashed” Five Days Research Methodology Workshop by Visionary Research Academy on 23rd Dec to 27th Dec
  • Nusantara's Worldwide Project: supervised 3 teams in a 2-month summer semester association with AIBPM Indonesia, amplifying international

6. Reviewer in International Journal-

  1. Multidisciplinary field: International Journal of Applied Business and International Management (IJABIM)
  2. Accounting and finance: International Journal of Accounting & Finance in Asia Pasific (IJAFAP):
  3. Tourism and hospitality: International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP):
  4. Management and education: Asia Pacific Journal of Management and Education (APJME)
  5. Community development: Journal of the Community Development in Asia (JCDA)
  6. Management, Business, and finance: Advances in Global Economics and Business Journal (AGEBJ)