New-age, Industry-integrated

BBA Integrated with AI

A high-impact 3-year undergraduate BBA Integrated with AI programme jointly developed and delivered through Industry-Academia Partnership between Galgotias University and Accenture LearnVantage.

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BBA Integrated with AI students learning business and management skills

Industry-Academia Partnership

Industry Academia Collaboration Framework

Accenture Centre of Advanced Studies

Accenture is the world’s largest professional services company and stands at the forefront of global innovation, driving reinvention at scale and building the next generation of industry-ready talent.

100+ Innovation centres

500+ Institutional & academic partnership

200Mn Professionals empowered

We work with leading organisations across industries and have the first-hand understanding of how technology is reshaping the skills required for success. Through this collaboration, we are bringing deep industry perspective directly into the student learning experience, empowering them to build capabilities aligned with the future of work.

Anurag Bansal

Managing Director, Accenture LearnVantage Asia-Oceania

Galgotias University

Galgotias University stands at the forefront of higher education in India, offering global-standard academics designed to empower students for success in the evolving world of work.

#16th Amongst top private universities in India

#3rd Amongst private universities in Uttar Pradesh

#46th Amongst top private and Government universities in India

Universities must prepare students for a world that has already changed and continues to evolve rapidly. As part of this collaboration we are bringing cutting-edge industry expertise directly into our classrooms. This will empower students to build practical capabilities, adapt with confidence and become lifelong learners in an AI-powered world.

Dr. Dhruv Galgotia

CEO, Galgotias University

Vibrant campus ecosystem Industry relevant curriculum Futuristic specializations Industry hands-on projects

Inside the Degree

Curriculum built for technology driven world

Build techno-management skills through a future-focused curriculum that combines core management education with AI-integrated specializations.

Semester I

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BBA101	Principles of Management in the AI Era	Blended	2	1	3	4
BBA102A	Business Economics	Blended	1	1	2	3
BBA102B	AI-Powered Market Intelligence	Blended	1	1	2	3
BBA103A	Financial Accounting	Blended	1	1	2	3
BBA103B	Digital Finance & AI Tools	Blended	1	1	2	3
BBA104A	Business Communication	Blended	1	1	2	3
BBA104B	AI Productivity Tools	Theory	1	0	1	1
BBA105	AI Literacy, Prompt Engineering & Digital Fluency	Blended	2	1	3	4
BBA106	Spreadsheet Analytics Lab (Excel, Copilot & Power BI)	Blended	1	1	2	3
BBA107	Design Thinking, Innovation & Entrepreneurship Studio	Practical	0	2	2	4
BBA108	Workforce Essentials-I	Practical	0	2	2	4

Semester II

Total Credits: 26

Code	Course Title	Type	L	P	Credits	Hours
BBA201A	Organisational Behaviour	Blended	1	1	2	3
BBA201B	Human-AI Collaboration in Teams	Practical	0	2	2	4
BBA202A	Marketing Management	Blended	1	1	2	3
BBA202B	AI-Powered Consumer Insights	Blended	1	1	2	3
BBA203A	Business Statistics	Blended	1	1	2	3
BBA203B	Predictive Analytics with AI	Blended	1	1	2	3
BBA204	Cost & Management Accounting with AI Tools	Blended	2	1	3	4
BBA205A	Business Law	Blended	1	1	2	3
BBA205B	Digital Compliance & AI Governance	Theory	1	0	1	1
BBA206	Data Storytelling and Visualisation Lab (Power BI, Tableau)	Blended	1	1	2	3
BBA207	Global Business Environment	Blended	1	1	2	3
BBA208	Workforce Essentials-II	Practical	0	2	2	4
BBA209	Indian Knowledge System	Theory	2	0	2	2

Semester III

Total Credits: 24

Code	Course Title	Type	L	P	Credits	Hours
BBA301A	Financial Management	Blended	1	1	2	3
BBA301B	AI-Driven Investment Analytics	Blended	1	1	2	3
BBA302A	Operations Management	Blended	1	1	2	3
BBA302B	Supply Chain Management & AI-Enabled Forecasting	Blended	1	1	2	3
BBA303A	Consumer Behaviour	Blended	1	1	2	3
BBA303B	Behavioural Analytics with AI	Blended	1	1	2	3
BBA304	Business Research Methods & AI-Assisted Research	Blended	2	1	3	4
BBA305A	Business Ethics and Sustainability	Blended	1	1	2	3
BBA305B	Responsible AI	Theory	1	0	1	1
BBA306	AI and Cognitive Systems Lab	Practical	0	2	2	4
BBA308	Workforce Essentials-III	Practical	0	2	2	4
BBA309	Project Management-I	Project	0	1	1	2
BBA310	Customer Management	Theory	1	0	1	1

Semester IV

Total Credits: 26

Code	Course Title	Type	L	P	Credits	Hours
BBA401	Corporate Strategy & Competitive Analysis	Blended	2	1	3	4
BBA402A	Human Resource Management	Blended	1	1	2	3
BBA402B	AI-Enabled Talent Analytics	Theory	1	0	1	1
BBA403	Business Analytics & Decision Science	Blended	2	1	3	4
BBA404	AI Product & Platform Foundations	Blended	2	1	3	4
BBA405	Specialisation Orientation: AI in Management vs. Sales & Marketing	Blended	1	1	2	3
BBA406	Accenture Industry Immersion III: Cross-Functional Business Challenge	Practical	0	3	3	6
BBA407A	Corporate Finance	Blended	1	1	2	3
BBA407B	Investment Foundations	Theory	1	0	1	1
BBA408	Workforce Essentials-IV	Practical	0	2	2	4
BBA409	Project Management-II	Project	0	2	2	4
BBA410	Product Management	Blended	1	1	2	3

Semester V

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BSM501	AI-Driven Marketing Strategy	Blended	2	1	3	4
BSM502	Sales Analytics and AI-Powered CRM	Blended	2	1	3	4
BSM503	Generative AI for Content, Campaigns and Creative	Blended	2	1	3	4
BSM504	Digital and Performance Marketing with AI	Blended	2	1	3	4
BSM505	MarTech Stack and Marketing Automation	Blended	2	1	3	4
BSM506	Consultative and AI-Assisted Selling	Blended	2	1	3	4
BSM507	Prompting and AI Tools for Marketers	Blended	1	1	2	3
BSM508	Accenture Industry Immersion V: Brand & Growth Simulation	Practical	0	3	3	6

Semester VI

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BSM601	Marketing Ethics, Data Privacy and Consumer Trust	Blended	1	1	2	3
BSM602	Accenture Industry Certification: AI in Marketing	Blended	1	1	2	3
BSM603	Advanced Go-to-Market Simulation: AI-Powered Brand Strategy	Blended	2	2	4	6
BSM604	Brand Management & Portfolio Strategy in the AI Era	Blended	2	1	3	4
BSM605	Key Account Management & B2B Sales Strategy	Blended	2	1	3	4
BSM606	Negotiation, Client Management & Pitching Skills	Blended	2	1	3	4
BSM607	Summer Internship & Project Scoping	Project	0	4	4	8
BSM608	Workforce Essentials-V	Practical	0	2	2	4

Semester VII

Total Credits: 18

Code	Course Title	Type	P	Credits	Hours
BSM701	Advanced Research Methodology for the Live Project	Project	3	3	6
BSM702	Live Industry Project — Phase I: Discovery, Review & Proposal	Project	9	9	18
BSM703	Accenture Advanced Industry Practicum: AI Marketing Practicum	Project	6	6	12

Semester VIII

Total Credits: 16

Code	Course Title	Type	L	T	P	S	Credits	Hours
BSM801	Live Industry Project — Phase II: Execution, Implementation & Data Collection	Project	0	0	8	0	8	16
BSM802	Live Industry Project — Phase III: Analysis, Report Writing & Panel Defence	Project	0	0	8	0	8	16

Total Semester Credits Summary

Overall Programme Credits: 179

Semester	Credits
Semester I	23
Semester II	26
Semester III	24
Semester IV	26
Semester V	23
Semester VI	23
Semester VII	18
Semester VIII	16
Total	179

Semester I

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BBA101	Principles of Management in the AI Era	Blended	2	1	3	4
BBA102A	Business Economics	Blended	1	1	2	3
BBA102B	AI-Powered Market Intelligence	Blended	1	1	2	3
BBA103A	Financial Accounting	Blended	1	1	2	3
BBA103B	Digital Finance & AI Tools	Blended	1	1	2	3
BBA104A	Business Communication	Blended	1	1	2	3
BBA104B	AI Productivity Tools	Theory	1	0	1	1
BBA105	AI Literacy, Prompt Engineering & Digital Fluency	Blended	2	1	3	4
BBA106	Spreadsheet Analytics Lab (Excel, Copilot & Power BI)	Blended	1	1	2	3
BBA107	Design Thinking, Innovation & Entrepreneurship Studio	Practical	0	2	2	4
BBA108	Workforce Essentials-I	Practical	0	2	2	4

Semester II

Total Credits: 26

Code	Course Title	Type	L	P	Credits	Hours
BBA201A	Organisational Behaviour	Blended	1	1	2	3
BBA201B	Human-AI Collaboration in Teams	Practical	0	2	2	4
BBA202A	Marketing Management	Blended	1	1	2	3
BBA202B	AI-Powered Consumer Insights	Blended	1	1	2	3
BBA203A	Business Statistics	Blended	1	1	2	3
BBA203B	Predictive Analytics with AI	Blended	1	1	2	3
BBA204	Cost & Management Accounting with AI Tools	Blended	2	1	3	4
BBA205A	Business Law	Blended	1	1	2	3
BBA205B	Digital Compliance & AI Governance	Theory	1	0	1	1
BBA206	Data Storytelling and Visualisation Lab (Power BI, Tableau)	Blended	1	1	2	3
BBA207	Global Business Environment	Blended	1	1	2	3
BBA208	Workforce Essentials-II	Practical	0	2	2	4
BBA209	Indian Knowledge System	Theory	2	0	2	2

Semester III

Total Credits: 24

Code	Course Title	Type	L	P	Credits	Hours
BBA301A	Financial Management	Blended	1	1	2	3
BBA301B	AI-Driven Investment Analytics	Blended	1	1	2	3
BBA302A	Operations Management	Blended	1	1	2	3
BBA302B	Supply Chain Management & AI-Enabled Forecasting	Blended	1	1	2	3
BBA303A	Consumer Behaviour	Blended	1	1	2	3
BBA303B	Behavioural Analytics with AI	Blended	1	1	2	3
BBA304	Business Research Methods & AI-Assisted Research	Blended	2	1	3	4
BBA305A	Business Ethics and Sustainability	Blended	1	1	2	3
BBA305B	Responsible AI	Theory	1	0	1	1
BBA306	AI and Cognitive Systems Lab	Blended	1	1	2	3
BBA308	Workforce Essentials-III	Practical	0	2	2	4
BBA309	Project Management-I	Project	0	1	1	2
BBA310	Customer Management	Theory	1	0	1	1

Semester IV

Total Credits: 26

Code	Course Title	Type	L	P	Credits	Hours
BBA401	Corporate Strategy & Competitive Analysis	Blended	2	1	3	4
BBA402A	Human Resource Management	Blended	1	1	2	3
BBA402B	AI-Enabled Talent Analytics	Theory	1	0	1	1
BBA403	Business Analytics & Decision Science	Blended	2	1	3	4
BBA404	AI Product & Platform Foundations	Blended	2	1	3	4
BBA405	Specialisation Orientation: AI in Management vs. Sales & Marketing	Blended	1	1	2	3
BBA406	Accenture Industry Immersion III: Cross-Functional Business Challenge	Practical	0	3	3	6
BBA407A	Corporate Finance	Blended	1	1	2	3
BBA407B	Investment Foundations	Theory	1	0	1	1
BBA408	Workforce Essentials-IV	Practical	0	2	2	4
BBA409	Project Management-II	Project	0	2	2	4
BBA410	Product Management	Blended	1	1	2	3

Semester V

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BGM501	Strategic Management in the Age of AI	Blended	2	1	3	4
BGM502	AI-Augmented Business Decision Making	Blended	2	1	3	4
BGM503A	Leadership & Team Foundations	Blended	1	1	2	3
BGM503B	Leading Human-AI Hybrid Teams	Theory	1	0	1	1
BGM504	Digital Transformation & Enterprise AI Strategy	Blended	2	1	3	4
BGM505	Business Process Automation and RPA Studio	Practical	0	3	3	6
BGM506	Data-Driven Management Decisions Lab	Practical	0	3	3	6
BGM507	Prompting and AI Tools for Managers	Blended	1	1	2	3
BGM508	Accenture Industry Immersion V: Enterprise Simulation	Practical	0	3	3	6

Semester VI

Total Credits: 23

Code	Course Title	Type	L	P	Credits	Hours
BGM601	AI Governance, Ethics and Responsible Business	Blended	1	1	2	3
BGM602	Accenture Industry Certification: AI for Business Leaders	Blended	1	1	2	3
BGM603	Advanced Strategic Simulation: AI-Driven Enterprise Strategy	Blended	2	2	4	6
BGM604	Mergers, Acquisitions & Corporate Restructuring in the AI Era	Blended	2	1	3	4
BGM605	AI-Enabled Financial Strategy & Valuation	Blended	2	1	3	4
BGM606	Negotiation, Consulting & Client Management Skills	Blended	2	1	3	4
BGM607	Summer Internship & Project Scoping	Project	0	4	4	8
BGM608	Workforce Essentials-V	Practical	0	2	2	4

Semester VII

Total Credits: 18

Code	Course Title	Type	P	Credits	Hours
BGM701	Advanced Research Methodology for the Live Project	Project	3	3	6
BGM702	Live Industry Project — Phase I: Discovery, Review & Proposal	Project	9	9	18
BGM703	Accenture Advanced Industry Practicum: AI Strategy Practicum	Project	6	6	12

Semester VIII

Total Credits: 16

Code	Course Title	Type	L	T	P	S	Credits	Hours
BGM801	Live Industry Project — Phase II: Execution, Implementation & Data Collection	Project	0	0	8	0	8	16
BGM802	Live Industry Project — Phase III: Analysis, Report Writing & Panel Defence	Project	0	0	8	0	8	16

Total Semester Credits Summary

Overall Programme Credits: 179

Semester	Credits
Semester I	23
Semester II	26
Semester III	24
Semester IV	26
Semester V	23
Semester VI	23
Semester VII	18
Semester VIII	16
Total	179

An immersive on-campus learning experience

Uniquely blended with live online sessions with industry experts, hands-on learning and preparing students for the new-age careers.

Learn

▶ Academic Foundations
▶ Faculty-led Learning
▶ Core Concepts

Apply

▶ Hands-on labs
▶ Virtual Simulations
▶ Case Studies

Experience

▶ Industry Projects
▶ Practitioner Sessions
▶ Interships

Prepare

▶ Career Readiness
▶ Placement Support
▶ Professional Development

Comprehensive Career Services

Career readiness-training
that gives you the perfect start

Aptitude training sessions and test

Resume building sessions

Communication training sessions

LinkedIn profile creation

Personalized mock interviews

Career readiness reports

BBA Integrated with AI graduate ready for the world of business

Learning Outcomes

Graduate with business acumen and AI awareness

✓ Develop techno-managerial understanding
✓ Attain skills that are in high demand
✓ Experience practical and hands-on learning
✓ Gain real-world business experience
✓ Get ready for jobs of the future

Eligibility Criteria

Minimum 60% aggregate marks in both Class 10 and Class 12, followed by a personal interview.
Students from science, commerce and arts are eligible to apply.

Fee details

Fee Structure

BBA Integrated with AI fee structure breakdown
Duration	3 Years (6 Semesters)
Tuition Fee (per annum)	₹2,00,000
Exam Fee (per annum)	₹20,000
Accidental Insurance (per annum)	₹650
Caution Money (One Time)	₹2,000
Student ID Card	₹1,000

Application Fee*

₹1,200

Scholarship - Students admitted to these programs will be eligible for scholarships as per the policy of Galgotias University. *Application fees paid are non-refundable and non-transferable.

Disclaimer: The tuition fee is subject to revision in accordance with university policies. Additional charges, if applicable, will be communicated separately.

Financial aid and loan facilities

Access quality education without financial worries. Galgotias University partners with leading banks and NBFCs to provide convenient education loan options, helping students finance their academic journey with ease.

Punjab National Bank education loan partner

Talk to a Career Advisor

Application Process

Step-By-Step Admission Process

Online/Offline Registration

Apply through the admissions portal or visit the on-site admission office. Verify your email and pay the application fee.

Selection Process

Admissions are merit-based. Selected students receive a Provisional Admission Offer Letter.

Check Eligibility

Review the eligibility criteria and fee structure for your chosen program before applying.

Personal Interview

Some programs require a GU entrance exam or accept national-level entrance tests, depending on the course.

Document Verification & Fee Payment

Visit the Admission Office with the required original documents and photocopies. Pay the program fee to confirm admission.

Start your BBA Integrated with AI journey

Build the techno-managerial edge to lead business in an AI-driven world

New-age, Industry-integrated

BBA Integrated with AI

Industry Academia Collaboration Framework

Accenture Centre of Advanced Studies

Galgotias University

Curriculum built for technology driven world

Semester I

Semester II

Semester III

Semester IV

Semester V

Semester VI

Semester VII

Semester VIII

Total Semester Credits Summary

Semester I

Semester II

Semester III

Semester IV

Semester V

Semester VI

Semester VII

Semester VIII

Total Semester Credits Summary

An immersive on-campus learning experience

Career readiness-training that gives you the perfect start

Graduate with business acumen and AI awareness

Eligibility Criteria

Fee details

Step-By-Step Admission Process

Online/Offline Registration

Selection Process

Check Eligibility

Personal Interview

Document Verification & Fee Payment

Start your BBA Integrated with AI journey

Career readiness-training
that gives you the perfect start