Core Modules

Introduction to Mass Communication, Print Media: News, Public Relation and Corporate Communication, Photography, Print Media: Specialized Reporting, Electronic Media: Radio, Script writing and Storyboarding, Design Graphics, Electronic Media: TV Journalism, Research Methodology, Media Law & Ethics, Advertising & Design, Introduction to New Media, Convergence in Media, Film Distribution and Packaging, Television Anchoring

ELIGIBILITY

XII with minimum 50% marks in best four relevant subjects

For Migration from Other Universities 1) BJMC Ist yr. minimum 60% marks or 6.0 CGPA on a 10 point scale
2) 50% or above at XII level in Best Four relevant subjects

Fee structure

Career Prospects

Journalist, Graphic Designer, Newspaper Designer, Copy Editor, Brand Manager, Public Relation Executive, Media Manager, Editor, Advertising Executive, Cameraman Photo Journalist, Communication Manager in NGOs, Video Journalist, TV anchor Production Manager, TV Producer, Radio Jockey, Radio Program Producer, Copy Writer Video Editor, Event Manger, Content Writer, Researcher, Animator, Film Maker, Script Writer, Actor, Director, News Reader, Ad Copy Writer, Cinematographer, Sub Editor, Assistant Producer, Assistant Director, Website Designer

Vision

To be a recognized premier Department of Mass Communication for innovation, creativity, holistic education and trans-disciplinary research.

Mission

• M1: Create a strong foundation on fundamentals of Media and Communication studies through activity based learning and Project Based Learning.
• M2: Establish state-of-the-art facilities for media production and research.
• M3: Prepare media graduates to actively participate in the contemporary society, encourage and anticipate paradigm shifts, and respond to the changes.
• M4: Global education practices, collaboration with Industry, research and engagement with society for live experiences.

Programme Education Objectives

Graduates shall

• PEO1: Engage in resilient professional entrepreneurial activities to work as acknowledged leaders in media industry.
• PEO2: Work as media professionals with NGOs and Corporate for desired changes in society.
• PEO3: Undertake higher education in media industry and research organisation.

Program Specific Outcomes (PSO)

Graduates shall be able to

• PSO2: Media Entrepreneurship: Develop entrepreneurial skills as visionary media professionals.
• PSO2: Multimedia Production: produce programs for multimedia platform.

Program Outcomes

Media Graduates will be able to

• Media knowledge: Identify and interpret the media sources, message, channel and audience.
• Content Development: Design/produce message/content for Print, Radio, Television, Film, and Multimedia as per the need of audience.
• Conduct investigations of complex problems: Integrate research-based knowledge and research methods including experiments, analysis and interpretation of media content and data, and synthesis of the information to provide valid conclusions.
• Design/development of solutions: Design solutions for complex media and communication problems (print, electronic and new media) with appropriate consideration for human rights, disaster management, data analytics, health communication, cultural, societal, and environmental communication.
• Modern tool usage: Create, select, and apply appropriate techniques and tools to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations.
• Project management and finance: Synthesize knowledge and understanding of the media and communication principles and apply these to one’s own work, as a member and leader in a team, to manage core media projects and in multidisciplinary environments.
• Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.
• Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.
• Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.
• Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.
• Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.

Core Modules

Principle of Mass Communication, Print Media: Reporting & Writing, Radio, Photography, Human Rights and Media, Computer Graphics & Multimedia, Contemporary Socio-Political and Economical Issues, Film Appreciation, Video Production Technologies, Media Planning and Buying, Advanced Photography, New Media Applications, Indian constitution, Media Law and Ethics, Communication Research, Print Media: Editing & Layout-Designing, Development Communication, Television Production, Advertising & Branding, Computer Graphics and Multimedia, Multiculturalism and Media History, Online Journalism, Persuasion, Public opinion and Campaign, Project based Research Dissertation, Different Foreign Languages

ELIGIBILITY

Graduation with minimum 50% marks in aggregate

Fee structure

Career Prospects

Journalist, Graphic Designer, Newspaper Designer, Copy Editor, Brand Manager, Public Relation Executive, Media Manager, Editor, Advertising Executive, Cameraman Photo Journalist, Communication Manager in NGOs, Video Journalist, TV anchor Production Manager, TV Producer, Radio Jockey, Radio Program Producer, Copy Writer Video Editor, Event Manger, Content Writer, Researcher, Animator, Film Maker, Script Writer, Actor, Director, News Reader, Ad Copy Writer, Cinematographer, Sub Editor, Assistant Producer, Assistant Director, Website Designer

Program Outcomes (PO)

Media Graduates will be able to

• Media knowledge: Identify and interpret the media sources, message, channel and audience.
• Problem analysis and Solutions: Design solutions for complex media and communication problems (print, electronic and new media) with appropriate consideration for human rights, disaster management, data analytics, health communication, cultural, societal, and environmental communication.
• Message Designing: Design/produce message/content for Print, Radio, Television, Film, and Multimedia as per the need of audience.
• Modern tool usage: Create, select, and apply appropriate techniques and tools to record, edit, share, broadcast/publish and analyse the media content (electronic, print and social media) with an understanding of the limitations.
• The Media and society: Evaluate contextual knowledge to assess social problems and issues and the consequent responsibilities relevant to the professional media practice.
• Environment and sustainability: Elaborate the impact of the professional media and communication solutions for societal and environmental contexts; demonstrate the media knowledge for promotion of sustainable development.
• Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the media practice.
• Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.
• Communication: Communicate effectively on complex social, cultural, political and economic issues with the community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.
• Project management and finance: Synthesize knowledge and understanding of the media and communication principles and apply these to one’s own work, as a member and leader in a team, to manage core media projects and in multidisciplinary environments.
• Life-long learning: Relate to the need for and have the preparation and ability to engage in independent and life-long learning in the broadest context of social, cultural, environmental, economic, and technological changes.

Program Specific Outcomes

Post Graduates will be able to

• PSO1: Research Aptitude: Integrate research-based knowledge and research methods including experiments, analysis and interpretation of media content and data, and synthesis of the information to provide valid conclusions
• PSO2: Media Entrepreneurship: Develop entrepreneurial skills as visionary media professionals to provide feasible solutions to the industry and society at large applying the Artificial Intelligence and Deep Learning.

Programme Education Objectives

Post Graduates will

• PEO1: Research Aptitude: Engage in resilient professional entrepreneurial activities to work as acknowledged leaders in a team employed in media industry/ organisations in context of communication environment and/or pursue higher education and research in media and related specializations.
• PEO2: Act as self-motivated media professionals and able to develop media entrepreneurship

ELIGIBILITY

A Master's degree from a recognized Indian University or any other equivalent degree to the satisfaction of the Academic Council of the University, in the relevant field, with not less than 55% marks in aggregate or 6.0 CGPA on a 10 point scale or equivalent.

Note: Candidates who have qualified in UGC NET/CSIR (JRF) Examination/SLET/GATE/Teacher Fellowship holder or have passed M.Phil. Programmes are exempted from Written Examinations. Click Here to know more

Fee structure

Career Prospects