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Virender Kumar Dahiya

Assistant Professor

Professional Summary

Deep interest in Marketing, Consumer Behavior, Simulation (Business Analytics), Data Visualisation, and Psychology. Seeking opportunities in academics as a marketing and Business Analytics faculty. Good command over quantitative and qualitative research tools/techniques. Passion for learning and improving, curious, keen eyes for details, and problem identifier and solver.



  • Management
  • Psychology 


University of Southampton Southampton, United Kingdom

MSc Business Analytics and Management Science SEPTEMBER. 2021– SEPTEMBER. 2022

  • Simulation- Agent Based Simulation, Discrete Event Simulation, and System Dynamics

Guru Jambheshwar University of Science & Technology Hisar, India

PhD MARCH. 2012– MAY. 2018

  • Topic- Role of Self-image in Brand Choices: A Study with reference to Cosmetics

University of Madras Chennai, India

MSc Psychology JULY. 2007– MAY. 2009

  • Counseling, Organizational psychology, Social 

Guru Jambheshwar University of Science & Technology Hisar, India

MBA JULY. 1996– MAY. 1998

  • Specialization- Marketing
  • Summer Internship Project- Role of Total Quality Management in Marketing at Trident Group, Chandigarh, India

Maharshi Dayanand University Rohtak, India

BSc JULY. 1992– MAY. 1995

  • Mathematics, Physics, Electronics

Professional Experience (Regular- 18 years; Visiting- 1year)

Galgotias University Greater Noida, India

Assistant Professor JAN. 2023– TILL DATE

  • Subjects- Consumer Behavior, Introduction to Business Analytics, Data Visualisation using Tableau

Institute of Information Technology & Management Delhi, India

Associate Professor JULY. 2010– JULY. 2021

  • Subjects- Consumer Behavior, Marketing Management

Institute of Information Technology & Management Delhi, India

Visiting Faculty JULY. 2009– JUNE. 2010

  • Subjects- Consumer Behavior, Advertising and Brand Management

Management Education & Research Institute Delhi, India

Assistant Professor JANUARY. 2008– MARCH. 2009

  • Subjects- Consumer Behavior, Services Marketing
  • Editor- College newsletter- Sukriti

Institute of Management Studies Noida, India

Lecturer AUGUST. 2005– DECEMBER. 2007

  • Subjects- Consumer Behavior, Marketing Research
  • Program Coordinator- MBA

Graphic Era Institute of Technology Dehradun, India

Lecturer JANUARY. 2002– AUGUST. 2005

  • Subjects- Organization Behavior, Marketing Management