I am Shivendra Singh Chaudhary. I belong to Hathras district, Uttar Pradesh
Degree/Education: Pursuing PhD. From AIMA-AMU PhD Program. Secured MBA (Marketing/HR) Degree from G.G.S.I.P.U. and B.E. (Mechanical) degree from North Maharashtra University.
Experience: I carry a rich experience of over 16 years out of which 7 years in corporate and 9 years in academics. My corporate experience is basically in corporate sales, campaign marketing, business development activities, facility management etc.
Area of Specialization: Marketing
Publication: ‘Website Usability of E-commerce Companies and Its impact on customer attitude’ - International Journal of Recent Technology and Engineering (IJRTE), ISSN: 2277-3878, Volume-8 Issue-3S2, October 2019
‘Environmental Impact of digital marketing on purchase intension towards green products - AN IPMA ANALYSIS USING PLS SEM APPROACH’ - JOURNAL OF CRITICAL REVIEWS, ISSN- 2394-5125, VOL 7, ISSUE 11, 2020
Paper titled, ‘Analyzing mediating effect of consumer attitude between brand preference and consumer satisfaction’ presented in the 5th International conference on “Digital Transformation, industry 4.0 and future of business” organized by G.L. Bajaj Institute of Management & Research, Greater Noida on November 21st 2020.
Books/Chapters: Published chapter titled ‘Booming internet media & entertainment industry during COVID – 19 Era’ in the digital/online edition of book titled ‘Effect of COVID pandemic: India and its future’.
Awards and Achievements