"Think as a trendsetter and not as a follower."
Innovations in information and communication technologies with traditional mass media are changing the way we live, work, play, and learn. Since its inception at this university, The School of Media and Communication Studies (SMCS) has been at the forefront of efforts to explore these social, cultural, rhetorical, and organizational processes as we are preparing our students to understand and be able to study and manage the media and communication revolution in society, education, politics, management, marketing, government, and non-governmental institutions.
From its humble beginnings focusing on professional training, the department has grown and expanded its academic base by launching undergraduate, post-graduate, and PhD programs. There is a high demand for our programs based on their inter-disciplinarity and the blend of intellectual rigour and professional practical induction. Critical thinking, creativity, and innovation also undergird the programs and our graduates leave with a holistic grounding. The curriculum at the department provides opportunities for the students to develop a strong theoretical understanding of the communication field and a comprehensive knowledge base in the tools and techniques of mass communication that enhances their potential to be creative and innovative for the growing media market. Innovatively designed courses are a combination of cognitive and skill-based learning.
SMCS offers a specialization in Journalism, Entertainment, and Strategic communication. Adequate media industry exposure is ensured through projects, field visits, seminars, workshops, and special lectures. Students participate frequently in television and radio programs and film festivals. Internship opportunities are planned as part of the curriculum to help students acquire practical learning skills. From time-to-time top Academicians, Filmmakers, Journalists, and Advertising professionals visit the university to share their knowledge and experience.
An institutionalized system of extracurricular activities prevails both at the department and university levels. School-level clubs organized and run by students exist in the areas of films, acting, theatre, singing, public speaking, and debates. To ensure that the students are grounded in the ethos of Indian nationalism and culture, students and faculty regularly organize events to celebrate the idea of one nation.