The school of Business, Galgotias University organized a workshop on 'Digital Marketing: Power of Social Media Ads' on 20th April, 2018.
The workshop was organized by Dr. Anamika Pandey, Jitender Kumar and Dr. Mohd Chand Rashid Khan. The guest speakers comprised of Mr. Pankaj Kansal (Director Kanskomm infotech, Mr. Vivek Bajaj (Director, Century Computers and Mr. Tarun Arora (Director, Univ-Exclusive)
Mr. Pankaj Kansal is a digital marketing expert and an IT professional with an experience of over 21 years. Mr. Vivek Bajaj is a professional trainer of students and IT executives. Whereas, Mr. Tarun Arora, is one of the leading manufacturers and suppliers of uniforms and garments. All the guests are founders of one of the quickest developing starters &lsquoThe Masters&rsquo which provides customized digital marketing services and an array of other services.
The workshop started with Mr. Tarun Arora introducing the students to the concept of marketing and how it is present right from our birth to our death. The dynamic nature of marketing was discussed as well. He explained the students how change is constant but cyclic with various real life examples He also spoke about the power of magnetic speaking and how one can use it to market anything. All these were then linked to digital marketing and how it is an imperative skill which is demanded by all the employers.
Mr. Pankaj Kansal then took over the dais and started instructing students on how to generate advertisements on face book. The instructions were clear and all the steps were covered from the scratch to the very end. Individual doubts were solved immediately by him.
The session concluded with a vote of thanks which was proposed by our Program chair Prof. Dr. Anamika Pandey. The workshop was extremely productive and fruitful as said by the participants.