India Today Group Campaigns for Women at Galgotias University
India’s one of the top media group, India Today, was at the Galgotias University campus on the 1st of October. School of Media and Communication Studies students helped the media group in organizing the event ‘I am Shakti’. It was an awareness campaign on women safety held at the university premises. The campus came alive with the celebrities like RJ Rahul Maken of the OYE FM who educated the students especially boys and men to respect women. For media students it was an excellent opportunity to interact with the media marketing teams of the India Today group i. e. Headlines Today, Aaj Tak, Mail Today, India Today and OYE FM. School of Media and Communication Studies students were exposed to the nuances of organizing a media awareness campaign on campus i.e. proper use of celebrity faces, flash mob, theatre as a means of communication, security drills or workshops. The five hour long event sensitized the university students, faculty and staff to respect women and help them become independent and self respecting individuals.