A one day workshop on Case writing was organised by School Of Business for its faculty members on Sunday, December 2nd in C-010.It was conducted by Dr Prof. Meenakshi who is currently working as Professor in the area of marketing. She has more than 18 years of experience in the academia and has worked with the Goa Institute of Management ( and NIILM Centre for Management Studies (more than 14 years). She was also a Visiting Faculty with TAPMI, Manipal.She has co-authored a textbook on Marketing Management by Vikas Publication which is in its third edition. She is an avid case writer and has published in all leading case databases including Ivey, EEMCS and Vikalpa.
The workshop was attended by 32 faculty members who learnt the do's and don'ts of case writing explained articulately by Dr Meenakshi.The session was interactive throughout with Faculty members actively participating in the workshop by sharing their experiences and clearing their doubts.The event was well coordinated by Dr Adarsh Garg and is a step forward towards encouraging quality case writing and publication by SOB faculties on International forums.The workshop concluded with a vote of thanks by Dean,SoB.