A one day Workshop on Case Writing was organised by School of Business (SoB) for its faculty members today (2nd December 2018) in C-010. It was conducted by Dr. Meenakshi Natrajan (Currently working as Professor in the area of marketing in IMI-Delhi). She has more than 18 years of experience in the academia and previously worked with Goa Institute of Management. She was also a Visiting Faculty to TAPMI, Manipal. She has co-authored a textbook on Marketing Management. She is an avid case writer and has published in all leading case clearing houses including Ivey, ECCH, EEMCS and Vikalpa.
The workshop was attended by 32 faculty members who learnt the do's and don'ts of case writing explained articulately by Dr Meenakshi.The session was interactive throughout with faculty members actively participating in the workshop by sharing their experiences and clearing their doubts. The event was well coordinated by Dr Adarsh Garg and is a step forward towards encouraging quality case writing and publication by SOB faculty members on International forums.The workshop concluded with a vote of thanks by the Dean-SoB. Few pictures of the Workshop uploaded below.