School of Business, Marketing Division, organized One Day (9th Sept 2018) Management Development Programme (MDP) on the topic &ldquoWinning Attributes of Successful Sales Professionals&rdquo at C Block, Auditorium, Galgotias University. The brief details of the report are as follows.
Objective of the Programme
Sales training is a critical process for any organization, as it ensures that a company is not misrepresented by its staff. Effective training improves performance, builds a team and, ultimately, leads to more revenue for the company as a whole. On the back of this scenario SOB, Galgotias University organized a Management Development Program (MDP) on the topic &ldquoWinning Attributes of Successful Sales Professionals&rdquo for the Industry Executives and Sales Professionals.
For this programme we were successful in getting a very active support as a knowledge partner from some seasoned sales practitioners with rich experience in the diverse fields along with our in-house experts in the area. Senior executives from Sony India, Godrej and Doctor 4 Building also shared their success stories with fellow participants.
- Agroy India Group
- Doctors 4 Building
- Mr. Karan Sondhi, Sales Trainer and Author
- Mr. Tarun Arora, Managing Director, Univ Manufacturers, Brain Merchant Co-operation
- Dr. M.C. Rashid Khan, Marketing Division Chair, SOB
- Mr. Jitender Kumar, Marketing Faculty, SOB
This course was primarily aimed at Industry executives who were new to sales, moving into field based sales role or existing sales professionals who have either not received any formal training or were in need of a refresher course. There was an overwhelming response for this program from corporate as well as Management Institutes.
Participants from Industry
- Max Life Insurance
- Sony India Pvt. Ltd.
- Reliance Communications
- Godrej & Boyce
- Hindustan Times
- Doctor 4 Building Pvt. Ltd.
- Pari Animal Nutrition
- Paras Nutri Pvt. Ltd.
- Rosmerta Auto Tech Pvt. Ltd.
- Aztec Automation
- The Masters
- Freespirit Green Lab Pvt. Ltd.
- Actual Structure
- Mountning Pvt. Ltd.
- Liberty General Insurance
- Perfect Group
- Ceasefire Industries Pvt. Ltd.
Participants from Academia
- Sharda University, Greater Noida
- Asian Business School, Noida
- ITS, Ghaziabad
- Department of Civil Engineering, GU
- School of Business, Galgotias University
- Asian Business School, Noida, UP.
Total 54 Participants (30 from Industry and 24 students from B-Schools) attended the Programme Content:
The following topics were covered in the program
- Basic Selling Techniques
- Contract & Sales Negotiations
- Team Building Skills
- Sales Presentation Skills
- Interpersonal Relations
- Work Life Balance
- Customer Services Skills
- Legal Compliance & Sales Ethics
- Psychology of selling
- Winning attributes of successful sales professionals
The teaching methodology for this program was an appropriate mixture of Classroom Teaching, Role Play and Live Case Discussions.
- Dr. Md. Chand Rashid Khan
- Ms. Nirmaljeet Kaur Virk
- Mr. Jitender Kumar