School of Business Back
The program is designed for students who aim to learn analytical skills exclusively with respect to various business functions. The course is focused on development of proficiency in handling and analyzing voluminous data to mine significant information for successful business operations. Business analytics, as a specialization, engages a well organized and thorough investigation of data in the current global and digitized business scenario in order to capitulate unforeseen trends by performing a statistical analysis. The program enables the learners to become proficient in data-driven decision-making and facilitates transform the next generation managers to business leaders. MBA in Business Analytics is a comprehensive program which covers both the technical and business domain knowledge with specialization courses like Business Intelligence, Predictive Modeling, Data Warehousing and Data Mining, Big Data analytics, Data modeling, Statistical analysis, Capstone project amongst others.
- Duration: 2 years
The core module includes the following courses: Organizational Behaviour, Human Resource Management, Marketing Management, Services Marketing, Strategic Management, Supply Chain Management, Management Science, Financial Accounting, Management Accounting, Corporate Finance, Managerial Economics, Indian economy & Business Environment, Business Communication, Legal Aspects of Business, Introduction to Business Analytics, Management Information System, Web Analytics, Business Intelligence, Advance Statistics & Econometrics, Data Mining, Big Data Analytics, Modeling with spreadsheet, Introduction to R.
1) Minimum of 50% marks in Bachelor Degree Or 2) Minimum 50% marks in graduation with minimum 55%ile or 440 score in MAT (Student can apply offline only)Or3) Minimum 50% marks in graduation with minimum 50%ile in CAT/XAT/GMAT/CMAT/NMAT (Student can apply offline only)
On successful completion of the program, students can secure jobs as Business Analyst, Data Analyst, Business Intelligence Expert, Marketing Research Analyst and Data Mining Expert in industries such as Financial Services, Retail, Manufacturing, Healthcare, Social Media, Telecommunications with big scope in large enterprises as well as MSMEs.
Program Educational Objectives (PEOs)
- PEO1: Graduate will grow personally and professionally to be successful in dynamic business environment globally.
- PEO2: Graduate will lead with creative, analytical and entrepreneurial skills to help organizations achieve a competitive advantage.
- PEO3: Graduate will contribute as socially and ethically responsible citizen or the sustainable development of environment and society at large.