Business Administration Faculty Back

Dr. Venugopal Ramachandran

Dr. Venugopal Ramachandran

Associate Dean


  • Doctoral Degree (FPM)., Management, Indian Institute of Management, Ahmedabad., 1998
  • B.Tech., Metallurgy, Indian Institute of Technology, Madras., 1976

Courses Taught at SoB, GU

Research Interests

Complexity-based Approach to Management; Socially Responsible Business

Selected Publications

Book & Book Chapter

  • Venugopal, R. (2000). Contemporary Strategic Management, New Delhi: Vikas
  • Mor, N., Gopikumar,V., & Venugopal, R. (2008) “Making business sense of corporate social responsibility” in T.N.Ninan (Ed.), BS India 2008, New Delhi: BS Books.

Journal Articles

  • Ramachandran, V. (2011). Strategic corporate social responsibility: A “dynamic capabilities” perspective. Corporate Social Responsibility and Environmental Management,18(5), 285–293
  • Venugopal, R. (2005). New product performance in emerging markets: Two cases from the Indian passenger car industry, International Journal of Automotive Technology and Management, 5 (3), 336-502.
  • Venugopal, R. (2005). Resource Based New Product Development: Insights from the Small Car Project of the Indian Company TELCO, International Journal of Automotive Technology and Management, 5(1), 71-82
  • Venugopal, R. (2001). New Directions in Strategic Management, Vikalpa, 26(3), 31-38.
  • Venugopal, R. (2001). Telco’s Small Car, Asian Case Research Journal, 5(1), 49-69.
  • Venugopal, R. and Dixit, M.R. (1999). Enterprise Response to Public Policy Reforms: A scan of Extant Literature and an Agenda for Future research. Vikalpa, 24(2), 21-26.
  • Venugopal, R. and Dixit, M.R. (1997). Management Case: Southern Softboards Limited. Vikalpa, 22(4) 55-62.

Seminar Organized

Faculty Development Programs and Management Development Programs

  Title Hrs  


The Case Method of Learning Facilitation 18 SRCAS, Coimbatore
Experiential Learning Methods in Management Education 18 SRCAS, Coimbatore
MDPs Leading Change: A “Blue Ocean” Approach 12 Offered in 2017 to Lakshmi Machine Works, Coimbatore
Becoming a Manager (for front-line managers) 12
Managing in the Middle (for middle managers) 12


The above courses pertain to recent / current educational extension activities; past MDPs include several more in such areas as :

  • Vision and Mission Statements
  • Strategic Thinking
  • Strategic Management of CBSE Schools
  • Partnering with CSOs,
  • Strategic Sourcing,
  • Sustainable Finance
  • Customer Relationship Marketing.

Academic Experience

20 Years in following positions:

Full-time Positions

  • Advisor, Sri Ramakrishna School of Business, SRCAS, Coimbatore (2018-2019)
  • Professor & Director, DJ Academy for Managerial Excellence, Coimbatore, TN (2017-18)
  • Professor and Dean, School of Business, Glocal University, Saharanpur Dt. U.P. (2014-16)
  • Professor and Director, School of Management, Manipal University, Karnataka (2012-14)
  • Professor, Institute for Financial Management & Research, Chennai (2003-2012)
  • Associate Professor, Institute for Financial Management & Research, Chennai (2000- 2003)
  • Associate Professor, Xavier Labour Relations Institute (XLRI), (1999-2000)
  • Assistant Professor, Xavier Labour Relations Institute (XLRI), (1998-1999)

Visiting Faculty Positions

  • Ohio-Manipal School of Business, Bangalore, India (2000-2005)
  • Indian Institute of Management Kozhikode (IIMK), Kerala (2004-2005)
  • XLRI-AIT, Dubai (2004-2005)
  • ACME-OUBS (U.K.) , Chennai (2000-2005)
  • Great Lakes Institute of Management, Chennai, (2003)

Achievements and Awards

  • Bharat Jyoti Award from the India International Friendship Society for Excellence in Management Education, 2011
  • Mentioned in Marquis Who's Who in the World, 2006
  • Indian Society for Training & Development Award for the book, "Contemporary Strategic Management", 2001
  • FAIR Doctoral Dissertation Award at Indian Institute for Management, Ahmadabad, 1995
  • Govt. Of India National Merit Scholarship, 1971

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