Business Administration Faculty Back

Dr. Md Chand Rashid, Ph.D

Associate Professor



  • Ph. D.: Banasthali University
  • MBA– Jamia Millia Islamia University, Delhi
  • Bachelors: BA University of Calcutta
  • PGD, Industrial Relation Personal Management, BVB, Delhi
  • Advance Diploma in Mass Media, JNU, New Delhi

UGC NET: December 2012

Courses Taught at SoB, GU

Brand Management, Advertising Management, Services Marketing, Digital Marketing, Retail Management, Marketing Management, IMC

Research Interests

Services Marketing and Branding

FDP Attended

Sl.No. FDP Organizer Venue
1 Advances in Marketing Jaipuria Institute of Management JIM campus, Noida
2 Management Teaching SGI, HITM HITM, Agra
3 Case Study Method of Teaching Galgotias University NCR of Delhi
4 Research Papers Writing Workshop Jaipuria Institute of Management JIM campus, Noida

Seminar Attended

Sl.No. Seminar / Conference   Organizer Venue
1 Talent Management Top Rankers The Imperial , New Delhi
2 Global STP BPIBS BPIBS, Campus , Shakarpur
3 SPSS JIM, Noida JIM, Campus Noida
4 Management Research Methodology GBS Galgotia Campus

FDP Conducted

Sl.No. FDP/ MDP Organizer Venue
1 Case Study Writing and Teaching Workship Vidya Business School Vidya Knowledge Park, Meerut, UP, India


Best case presentation award won at Jaipuria Institute of Management, Noida, UP, India

Research Paper/ Article Published

Sl.No. Topic Name of the Journal  Month
1 Strategic Tourism Marketing Business Research July 2009
ISSN Code 0972-2785
2 Contemporary Management Education Marketing Practices Business Research January 2010
ISSN Code 0972-2785
3 Study of Consumer Buying Behaviour for national and private brands in men’s apparel category Journal of Knowledge Management and Information Technology July – December 2014
Vol-I , Issue 2

Academic Experience

  • Graduate School of Business & Administration, Greater Noida, December’07 till 31st May 2012
  • Sharda Group of Institutions (Anand Engineering College, Agra ) between 7th July 2012- 14th October 2012
  • Umm Al Qura University (College of Business) 18 October 2012 to May 2013, Saudi Arabia

Industry Experience

Marketing Manager Merritt Logistics Pvt. Ltd. From Dec. 1998- Dec. 2003

Work in Progress

Writing book on Digital Marketing

Achievements and Awards

Best case presentation award won at Jaipuria Institute of Management, Noida.

Professional Affiliations


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