Business Administration Faculty Back
Assistant Professor (HR)
PhD., MBA(Mktg.), PGDBA, PGDIT
Courses Taught at SoB, GU
Corporate Strategy, Integrated Marketing Communication, Retail Management, HVPE,
Service Marketing, Corporate Entrepreneurship, Strategy
- International conference proceedings on "Entrepreneurship and SME Building Competencies" published by Macmillan India, on 2011, vide ISBN 10: 0230- 33232-3/ ISBN 13: 978-0230-33232-4.
- International Proceedings of "Global Economics, Finance and Management Conference” 9-10 June 2011, intercontinental Toronto Centre, Canada published by World Business Institute, Australia, ISBN :978-0-9804 557-8—6.
- Sharma, R.K.and Bansal, M.R.,"Customer Perception towards Bank Service Quality: A Comparative study of Indian and Chinese Customers”, International Journal of Management Research & Technology”, ISSN :0974-3502, issue July-Dec.2011, Vol.5, No. 2, pp.243-259.
- Sharma, R.K.and Bansal, M.R.,"Service quality Assessment in Insurance sector: A Comparative Study between Indian and Chinese customers", Research Journal of Finance and Accounting 2, No. 5 (2011), pp.1-17 ISSN 2222-1697 (Paper) ISSN:2222-2847 (Online).
- Sharma, R.K., “A Comparison of Health Insurance Segment India vs. China”, International Journal of Research in Finance & Marketing, Vol. 1, issue 4 (Aug. 2011), ISSN-22315985, pp.58-68, Listed in Cabell's directory of USA, Ulrich’s Periodicals Directory , published by MAIMT,Jagadhri.
- Sharma. R. K. et. Al., FACTORS OF INTERNATIONALIZATION OF SERVICES IN BANKING SECTOR IN INDIA: COMPARISON BETWEEN
NATIONALIZED, PRIVATE AND FOREIGN BANKS IN INDIA, International Journal of Sales and Marketing Management Research and Development
(IJSMMRD) ISSN (P): 2249–6939; ISSN (E): 2249–8044 Vol. 9, Issue 2, Dec 2019, 77–88 © TJPRC
- Sharma, R. K. "The Study of Convergence of Corporate Entrepreneurship & Service Quality leads to Organizational Performance "International Journal of Research in Engineering, IT & Social Science (UGC Approved Journal), ISSN-2250-0588(On-line) Vol.-8, May 2018 Special, Pages 172-183.
- Organized National Workshop on "Research Methodology & Mathematical Modeling" in July 25,2014
- Organized one day to three days entrepreneurship programmed in Collaboration with Entrepreneurship Development Institute of India-MSME, Govt of India)
Faculty Development Programs and Management Development Programs
- Research Methodology & Data Analysis Using SPSS 18.0 orgd. by MAIMT, Jagadhri on 25 to 27 Oct. 2010.
- HVPE Course attended at IIT Kanpur in Dec. 2010, Conducted by GBTU, Lucknow
- QIP programme on Research Methodology attended at IIT, Roorkee from 25 June to 29 June 2011.
- A Workshop on Advanced Research Methodology and Statistical Analysis (July 1-7, 2012) organized by School of Management, Gautam Buddha University, Greater Noida.
- Attended Case Writing, Developing Methods in Teaching on 17th Jan., 2018 in RKGIT, Ghaziabad.
- Attended the Faculty Development Programme on case Methods-Learning, Writing and Teaching organized by RKGIT Ghaziabad on 17th Jan. 2018
- Attended the Faculty Development Programme on Crafting and Conducting High Quality Research organized by Graphic Era University and IIM- Ahmadabad on 28th. & 29th.April 2018
- Participated Faculty Development Prog.on Entrepreneurship& Digital India, from 28th May to June 2018, organized Dept. of Management Studies, JSS Noida.
- Participated Faculty Development Prog.on “Effective and Innovative Ways of Teaching and learning Strategies” from 11th June to i15th June 2018, organized Dept. of Humanities, JSS Noida.
- Organized MDP programme on Sales and Negotiating in Feb 2019 in Galgotias University.,
Achievements and Awards
- Participated in panelist member Brand Equity seminar on 15 Feb 2019 in R N B Global University, Bikner
- Participated in the Greater Noida Authority Carnival 2019 on behalf on University. In