Business Administration Faculty Back

Dr. Pramod Kumar Srivastava

Dr. Pramod Kumar Srivastava

Associate Professor



PhD, M Phil, MA (Economics), MBA, M Sc (Hotel Management),

Courses Taught at SoB, GU

Retail Management, Advertising Management, Brand Management, International Marketing, Global Outsourcing, Services Marketing.

Research Interests

Banking Sector, Services Marketing

Selected Publications

  • Shukla, V., Srivastava, P.K., & Shukla, D. S(2019). Sentiment Analysis using Modified Whale Optimization Algorithm. Computational Intelligence (communicated) (Scopus and SCI indexed)
  • Shukla, V., Srivastava, P.K., Kumar, P., & Kumar, Y. (2019). Apparel Retail Store Choice among Gen Y Consumers: Importance-Performance Analysis. Asian-African Journal of Economics and Econometrics, 19(2), pp. 209-217 (Listed in ABDC ‘C’ Category)
  • Sharma R. K. & Srivastava, P.K. (2019) Factors of Internationalization of Services in Banking Sector in India: Comparison between Nationalized, Private and Foreign Banks in India. International Journal of Sales and Marketing Management Research and Development (IJSMMRD) 9(2) pp.77-87 (Scopus indexed)
  • Srivastava, P.K. & Kumar, Y. (2019) A Study of Human Resource Policies and Employee’s Turnover. International Journal of Advanced and Innovative Research 8(3) pp.
  • Srivastava, P.K. (2019). Retention of Customer in Commercial Banks in Indian. Journal of Economic Development, 6(7) pp.77-87 Patna University
  • Srivastava, P.K. & Singh, M. P. (2018). Today’s Issues and Challenges of SCM in FMCG Company. International Journal of Innovative Knowledge Concepts, 6(7) July, 2018 6(7) pp. 77-82
  • Srivastava, P.K., Kumar, Prakash, V & Tomar, A (2018). Movement of Non-Performing Assets of Public and Private Sectors Banks in India. International Journal Of Creative Research Thoughts (IJCRT), 6(1) pp.373-381, January 2018
  • Srivastava, P.K. & Murari, R.(2017) Developing Trends of NPAs in Commercial Banks in India” International Multidisciplinary research journal (Quest), 6(9), Pp 10-19 November 2017
  • Srivastava, P.K. & Murari, R.(2017) Emergence of Non-Performing Assets Is An Indicator Of Financial Inadequacy ff Banking Industry In India” published in International Journal of Creative Research Thoughts (IJCRT), 5(4) Pp.851-856, November 2017

Faculty Development Programs and Management Development Programs FDP Conducted

MDP Conducted

Effective Selling And Negotiating Skills for Sales Professionals
Galgotias University 24-Feb-19
For young working sales professionals

Academic Experience

13 Years

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