School of Business Back
BBA (Marketing and Automobile Management)
The automotive industry is projected to reach a value of $7.1 trillion by 2020 in India and employs millions of candidates worldwide in roles ranging from manufacturing to sales. For Automobile Graduates there are great employment opportunities in Private National and Multinational Automobile companies, Service Stations, Private Transport companies, Defense Services and Self Employment by setting up Automobile Garage or Maintenance Workshop.
Main objectives of three-year BBA programme in Automobile Marketing and Management is to provide knowledge and to upgrade skills for present & future managers in the automotive industry or its component suppliers.
XII in any stream with minimum 50% marks
BBA in Automobile Marketing and Management is designed to prepare students for entry-level to mid-level management business positions throughout all sectors of the automotive industry in India. With BBA degree students are eligible to seek positions at junior level of as Automotive Service executive, Customer Care Executive, Accessories Manager, Automotive Sales and Marketing officer, Automotive Customer Relations officer, Showroom Manager, Operations Assistant manager, Assistant Area manager, Assistant Territory Manager and many more.
Program Educational Objectives (PEOs)
- PEO1: Graduates will apply intellectual ability, executive personality and management skills for industrial sustainable growth.
- PEO2: Graduate will show leadership qualities by successfully managing business functions in an organizational unit or an enterprise.
- PEO3: Graduate will identify and analyze problems, develop viable alternatives, and make effective decisions through analytical and reflective thinking.